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Edits will allow creators to tailor videos for posting on Instagram, Facebook, TikTok and other social media sites. Instagram first teased the release in January, on the same night TikTok briefly went dark in response to a federal ban that has yet to go into effect.
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Washington’s effort to shut down the Chinese-owned service over national security concerns affects other apps owned by TikTok’s parent company, ByteDance Ltd., such as the popular video-editing software CapCut. Edits, which will be free to use, is an alternative to that product.
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The app will enable content creators to add captions to their videos, replace background images or use special effects, turn photos into videos using artificial intelligence, and post directly to Instagram and Facebook.
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Instagram has made other efforts to lure creators from TikTok. Earlier this year, the company began offering popular TikTok influencers up to $50,000 per month to post their videos exclusively on Instagram. The social media giant also launched a separate bonus program that paid creators up to $5,000 to post dozens of videos on Instagram and Facebook.
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