Influencer ‘living the dream’ posting videos of himself smoking and drinking all day long

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Smoking nine to five — what a way to make a living. 

Life is grand for Jacob Jones, an influencer who has built a following online by openly embracing the kind of habits most people try to keep discreet: spending his days outside, puffing on cigarettes and sipping boozy concoctions

The internet personality, who is in his mid-twenties and from North Carolina, has more than 700,000 subscribers on his main YouTube channel and 500,000 followers on his Instagram, which both have the handle “jacobf–kingjones.”

A flannel-wearing man smoking a cigarette outside.YouTuber Jacob Jones is living the dream, according to his fans. Jacob Jones/YouTube

It only takes a quick scroll through either page to notice an obvious theme.

“CIGARETTE MUKBANG (HELLA BUZZED),” he titled an hour-long YouTube video, during which a sunglass-wearing Jones happily chain-smoked and reviewed a variety of cigarettes, from American Spirits and Marlboro Menthols to Camels from Mexico. 

In another straight-forward upload called “Day Drinking and Smoking Cigarettes at 8 a.m. on a Thursday,” Jones did just that. 

On his other YouTube account, “jacobjonesMONEY,” he eagerly documented his time “Drinking Alone in a Public Park on Valentine’s Day.”

“I am looking forward to this,” he said in the video. “I am looking forward to drinking alone on Valentine’s Day.”

Other clips show him sampling soda mixed with Everclear or smoking across the world — visiting cities from Nashville to Tokyo. 

Indulging in his vices has been his full-time job since he graduated college roughly four years ago, Jones told The Gobcast — but it’s unclear how much he’s really raking in.

It appears that Jones’ main YouTube channel got demonetized for its cigarette-heavy content, but “jacobjonesMONEY,” which has about 100,000 subscribers, earns revenue. 

He has 74 subscribers on Patreon –  a membership-based content platform — who pay more than $160 per month for his videos. He also has 11,000 followers on Twitch, where subscribers can pay $5.99 a month. The streaming site does not reveal how many of his fans were willing to pay the fee.

While his anti-wellness mantra comes with obvious health risks, his admirers are mesmerized by his lifestyle. 

“This calls for a cigarette, thank you for inspiration,” one viewer reacted to his Valentine’s Day video. 

“Here’s a guy that really does it for the love of the game,” another said, with stunned viewers on Facebook saying he is “living his best life” and “living the dream.” One X user called Jones a “lucky bastard.”

A man in a black shirt and sunglasses smokes outside. Jones happily samples new cigarettes in his lengthy review videos. Jacob Jones/YouTube

But others were less than amused. 

“Society loves losers,” one man wrote on Facebook. Another addressed the elephant in the room — while it may be entertaining, Jones’ habits are clearly unhealthy. 

“You finna end up like a cooked turkey from the inside out,” one X user warned.

“Strange watching someone slowly kill themselves,” another woman chimed in. 

Jones did not immediately respond to a request for comment. 

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