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Big news: Amazon Prime Day 2025 is coming back!
If you haven't joined Prime yet, now's the time. It's the only way to save big during the summer sales event. All the best deals will be exclusive to Amazon Prime members.
That includes major savings on home goods, fashion, beauty, accessories, travel items, and must-haves from our favorite celebrities, including Paige DeSorbo, Ariana Madix, Kyle Richards, and more.
Not a Prime member yet? You can sign up for a free 30-day trial and get access to all the deals, fast shipping, and other Prime perks during the event.
The benefits of Prime just keep coming. Members enjoy:
- Same-Day, One-Day, and Two-Day Delivery on millions of items
- Unlimited streaming with Prime Video
- Free Grubhub+ with $0 delivery fees, lower service fees, and exclusive savings
- Rx savings at over 60,000 pharmacies, including Walgreens, CVS, and Amazon Pharmacy
- And so much more
Plus, you can get six months free if you're a qualifying student or young person, or enjoy a 30-day free trial and 50% off with Prime Access if you qualify.
Your new life as an Amazon Prime member starts now. Join below and start saving!
Join Amazon Prime
Membership includes free two-day shipping, exclusive access to Prime Day deals, streaming content, and more. Shipping fees vary based on the items and delivery method, but Prime members enjoy fast and free shipping on most purchases.
Amazon Prime costs $14.99 per month (or $139 per year). New members can start with a 30-day free trial! Join now and start shopping early Prime Day deals right away.
Try Prime for Young Adults
If you're 18 to 24 years old or a qualifying student, you can score a free 6-month trial of Prime—just in time for the big summer sale. It's the perfect way to shop smart, save big, and get everything you need to decorate your dorm or head back to school in style, without paying full price.
After your trial ends, you'll still be saving big! Amazon Prime is just $7.49 per month (or $69 per year) with this plan.
Try Prime Access
Eligible government assistance recipients (like SNAP and Medicaid) and income verified customers can access all of Prime for $6.99 a month. You'll get all the benefits of a Prime membership, including free, fast delivery, unlimited streaming, and access to Amazon Prime Day, but for even less.
New members can start with a 30-day free trial!
What Is Amazon Prime Day?
Amazon Prime Day is a major shopping event exclusively for Prime members, offering limited-time deals across top categories like tech, beauty, fashion, home, and more. Launched in 2015 to celebrate Amazon’s anniversary, it has grown into one of the biggest online sales of the year, rivaling Black Friday. The event usually lasts 48 hours and features deep discounts, Lightning Deals, and early access offers for Prime members only.
When Is Amazon Prime Day 2025?
Amazon Prime Day will return from July 8th to 11th. The sale typically only lasts two days, however, this year it's been extended to four days full of unbeatable deals.
What's on Sale for Amazon Prime Day?
Expect major savings on everything from Amazon devices and smart home gadgets to beauty bestsellers, fashion finds, home upgrades, and more. Limited-time Lightning Deals and daily discounts drop throughout the event.
How Can I Find the Best Amazon Prime Day Deals?
Stay ahead of the sale by checking curated Prime Day picks from E! Insider Shop. New offers go live regularly, and early deals often roll out before the main event.
We've made it easy to shop all the best deals right away. See all the early Prime discounts you can snag right now:
Shop top-rated, celeb-loved beauty
Shop the best Bravolebrity-approved deals
Shop must-have shoe deals, including designer dupes
E! Illustration/ Getty Images
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
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