Undefeated Iraqi bare knuckle boxer Adel Altamimi has secured a new sponsorship deal ahead of his next boxing match. The fighter will represent Fab Factory Studios when he meets Liam Howell at BKB 60 on Saturday, October 10, at Utilita Arena in Newcastle, England.

The agreement will put the North Hollywood recording studio's logo on the fighter’s trunks for their lightweight contest. Neither side has announced additional details but Alatmimi’s manager says the partnership does point towards potential projects. 

Some people call Altamimi, 37, a “knockout artist.” He made an immediate impact since entering the BKB ring in 2025 by opening his run with a third round knockout before stopping Jay Eggleston in the first round of his next fight.

His most recent victory came in July at BKB 56 in Los Angeles, where he defeated Eduardo Perez dela Paz by fourth round stoppage. Altamimi enters the Newcastle event with a 3 and 0 record and a knockout finish in each of his three professional bare knuckle bouts.

Altamimi was born in Baghdad and began training in Kyokushin karate as a child before adding jiu jitsu to his combat sports background. He later competed professionally in mixed martial arts, appearing for organizations including Bellator, BAMMA, King of the Cage, IFC and Gladiator Challenge.

His move into bare knuckle boxing represents another chapter in a career built around combat sports. Altamimi has also discussed the importance of serving as an example for younger athletes, particularly across the Middle East, by demonstrating what dedication and hard work can achieve.

Fab Factory Studios was founded in North Hollywood in 2016 by Shaun Fabos and his father, Steven Fabos. The company has developed a creative workspace for artists and other talent pursuing projects across the entertainment industry.

Altamimi's manager, Tai Savet, said the two sides shared a similar approach to their respective industries.

"Adel is the kind of person who earns everything he gets. He shows up, he works, and he doesn’t back down from anybody," Savet said. “When we sat down with the Fab Factory team, it was obvious right away that they’re building the same kind of culture in their world that Adel is building in the fight game. It’s a group of people who bet on themselves and take risks."

Altamimi will look to extend his perfect record against Howell at BKB 60. A fourth consecutive knockout would give the Iraqi fighter another significant result as he continues to establish himself in bare knuckle boxing.

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