High Noon Recalls Vodka Seltzers Mislabeled as Energy Drinks

Celsius energy drinks at a store in San Francisco, California, US, on Monday, March 17, 2025. Celsius Holdings Inc. will buy energy drink rival Alani Nu for $1.8 billion in cash and stock, including $150 million in tax assets. Photo by David Paul Morris /Bloomberg

Article content

(Bloomberg) — High Noon announced a recall of vodka seltzer drinks that it says were mislabeled as Celsius energy drinks, according to a posting on the US Food and Drug Administration’s website.

Article content

“Consumption of the liquid in these cans will result in unintentional alcohol ingestion,” the company said. No illnesses or adverse events have been reported for this recall to date. High Noon doesn’t own Celsius energy drinks. 

Article content

Article content

Article content

High Noon, a brand of E&J Gallo Winery, recalled its Beach Variety 12-packs after some Celsius Astro Vibe sparkling blue razz cans were accidentally filled with High Noon vodka seltzer. The packs were sent to stores in Florida, Michigan, New York, Ohio, Oklahoma, South Carolina, Virginia, and Wisconsin between July 21 and July 23. 

Article content

Article content

A Gallo spokeswoman said in an email that the voluntary recall stemmed from “a labeling error from our can supplier,” and that it was working with the FDA, retailers and distributors to proactively manage the recall. 

Article content

She declined to provide the name of the packaging supplier. 

Article content

Celsius Holdings Inc. said in a statement that the company was not involved in the production, filling, or distribution of the affected cans and that the recall “does not involve any Celsius products, only aluminum cans bearing our artwork.” 

Article content

Walmart Inc. said in a statement that it promptly notified its impacted stores in Florida, Michigan, Ohio, South Carolina, Virginia, and Wisconsin to remove it from shelves and prevent further sales. It added that customers who bought the cans should discard them and visit any Walmart store for a full refund. 

Article content

Article content

E&J Gallo, a closely held, family-run firm based in Modesto, California, built its business on namesake wine. It now offers mass-market wines like André and Barefoot, as well as spirits and ready-to-drink products.

Article content

It launched High Noon in 2019, marketing it as “the only hard seltzer on the market made with real vodka, real juice, only 100 calories, no sugar added and gluten-free.”

Article content

High Noon has been the top-selling spirit brand by volume in the US since 2022, according to Impact Databank.

Article content

—With assistance from Bill Haubert and Jaewon Kang.

Article content

(Updates with Celsius statement, Walmart response and added context from the sixth paragraph.)

Article content