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CHARLOTTE, N.C., Feb. 11, 2026 (GLOBE NEWSWIRE) — Hemp Hop, a Charlotte-based cannabis brand founded in 2018, announced the February 2026 launch of 3 new THCa Bubble Hash products, expanding its solventless THCa Concentrates catalogue. The expansion marks a formal commitment to positioning bubble hash as a long term category within the company’s concentrate portfolio.
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Founder Jordan Hall said the move reflects a shift in consumer expectations heading into 2026, with experienced buyers placing greater value on purity, terpene integrity, and consistency rather than headline potency percentages.
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“Bubble hash reflects the starting material more directly than most concentrate formats,” Hall said. “That makes it an honest representation of quality.”
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Hemp Hop Expands Bubble Hash Collection After 6-Month Market Validation
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Hemp Hop today announced the official expansion of its THCa Bubble Hash collection following a 6 month market validation period.
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The company initially introduced four bubble hash selections to gauge customer response and repeat purchasing behavior. According to Hall, demand proved consistent enough to warrant expansion rather than experimentation.
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As a result, Hemp Hop officially launched 3 additional THCa Bubble Hash selections in February 2026:
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The expansion brings greater depth to the brand’s solventless catalogue and reinforces its commitment to formats that rely entirely on starting material quality. Hall noted that bubble hash is not being positioned as a novelty release, but as a permanent and growing category within the company’s concentrate lineup.
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Bubble Hash as the Point Where Quality Has Nowhere to Hide
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“In most concentrate formats, there are multiple layers where quality can be masked or redirected,” Hall said. “Extraction can amplify cannabinoids even when the starting flower is average. Post processing can improve texture and appearance. Blending batches can smooth out inconsistencies. Marketing then leans heavily on potency percentages rather than how something actually feels.”
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Hall emphasized that this does not mean other concentrates lack merit. Rather, he explained that these formats often include buffers between raw flower quality and the final result.
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Bubble hash, by contrast, reduces those intermediate layers.
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“Bubble hash uses only flower, ice water, and physical separation,” Hall said. “There are no solvents and no refinement stage that upgrades the outcome. Nothing improves the input. Weak trichomes do not suddenly become strong. Poor terpene expression does not improve. If the flower was immature or poorly cured, it becomes obvious immediately.”
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According to Hall, this directness is precisely why bubble hash is gaining renewed attention among experienced consumers.
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