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- The Heineken® x F1® Season Ticket gives the holder and a friend access to every race on the calendar with flights and accommodation included.
- Currently held by Brandon – it is the ultimate money-can’t-buy prize for any F1 fan.
- Fans worldwide can apply now at
F1 Unlocked.
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AMSTERDAM, July 02, 2026 (GLOBE NEWSWIRE) — Heineken® is offering an F1 fan the ultimate money-can’t-buy experience in motorsport – to be the holder of the sport’s only season ticket.
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The one-of-a-kind pass grants the lucky fan – and a plus one – access to every single race on the calendar, with the best grandstand seats, travel and accommodation included, unlocking a year-long adventure that takes them to every corner of the world.
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At each destination, they’ll have the opportunity to connect with fellow Formula 1 fans, sharing the passion, excitement and camaraderie that makes the sport a truly shared experience.
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The inaugural holder, Brandon Burgess – who captured the attention of Heineken® and the F1 community with his incredible feat of attending every race in the 2025 season on budget while juggling a full time job – will lead the charge in finding the next worthy fan to pass the Heineken® x F1® Season Ticket on to.
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But he won’t be doing it alone. Over the last year, Brandon has connected with fans, creators and personalities from across the Formula 1® community – including four-time F1 World Champion driver Max Verstappen, F1TV presenter Laura Winter and the P1 Podcast – who will help spread the word and encourage fans to enter. Watch the video here: https://youtu.be/zzWg_MYVgAA
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Heineken® x F1® Season Ticket holder Brandon Burgess says, “It’s been amazing to see how many people have connected with my journey over the past 18 months. From the new friends I’ve met at races, to people on social media and a couple of famous faces too, I’ve been able to bond with so many people over our shared love of F1. Winning the Heineken® x F1® Season Ticket was so surreal and I still can’t quite believe what an incredible opportunity I’ve been given. It’s a lot of pressure to pick the next holder of this coveted pass, but thankfully I’ve got some good friends I can call for a bit of help. I’m so excited to give someone else the opportunity to experience this crazy ride for themselves”.
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Nabil Nasser, Global Head of Heineken® says, “The Heineken® x F1® Season Ticket offers fans the chance to experience the sport in a way few ever will. But it’s not just about attending every race on the calendar, it’s also an incredible opportunity to forge new friendships with people all around the world. Fandom is one of the quickest ways to spark an instant connection between strangers and Brandon’s experience shows how motorsport can create meaningful bonds. This year, we’re putting those connections at the heart of the search, with Brandon, Max and the friends he’s made along the way to help find the next fan to enjoy the Season Ticket adventure.”
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