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- The only AI-powered chat created expressly for all Canadians, connecting people to trusted, practical information, and appropriate care options
- Personalized answers to health questions that Canadians can trust
- Backed by more than 1,000 Canadian clinical sources
- All health chat conversations are stored in Canada and are protected under Canadian privacy laws
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BRAMPTON, Ontario, Sept. 10, 2026 (GLOBE NEWSWIRE) — Today, PC Health™ launched PC Chat™, a free AI-powered health tool built in Canada, based on Canadian clinical guidelines, providing Canadians a convenient place to ask health questions and get plain-language information in real time.
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“Canadians are asking health questions every day, but more information doesn’t always bring more clarity,” said Lauren Steinberg, Executive Vice President and Chief Digital Officer, Loblaw Companies Limited. “We built PC Chat to give Canadians a place to find trusted information and a clear path to next steps. It’s the most comprehensive AI health tool built specifically for Canadians, informed by Canadian clinical expertise and backed by an advisory board of leading Canadian clinical experts.”
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New research commissioned by PC Health™ found that 88 per cent of Canadians searched online for health information in the past year, yet nearly half (46 per cent) remain unsure whether the information they find is accurate, one-third (33 per cent) encounter conflicting advice, and more than one-quarter (26 per cent) say there is simply too much information to sort through.1
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“As a physician, I see an important role for technology in helping Canadians access reliable, trusted health information while they navigate a healthcare system that is under increasing pressure,” said Dr. Anthony Crocco, Chair of Shoppers Drug Mart’s Clinical AI Advisory Committee. “PC Chat has been carefully reviewed for Canada’s healthcare context. It is designed to help people feel more informed, and support – not replace – care from healthcare professionals.”
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Built in Canada, for Canadians.
Designed for the Canadian healthcare system, PC Chat™ is grounded in more than 1,000 Canadian clinical sources that have been reviewed and validated for Canadian healthcare relevance, reliability and inclusivity. Canadian medical professionals from our Clinical AI Advisory Committee have also been a part of building it from the start and shaping how it works, the information it relies on, and how it guides people toward appropriate next steps.
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Vetted through credentialed third-party advisors, the chat was designed to ensure relevance to every province and territory, including underserved patient populations. This includes adaptation and testing to deliver an equivalent user experience on the French-language version launching later this fall.
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Personalized, with privacy built in.
PC Chat™ was designed with privacy and safety at its core. Canadians can use the chat confidently, knowing their health chat conversations are stored in Canada – and are protected by Canada’s privacy laws.
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Canadians control their information and they decide what they choose to share. A more personalized experience is available when a user chooses to connect their PC Health™ or Shoppers Drug Mart digital pharmacy profile, giving the chat more context about their health history and helping make responses more applicable to their individual circumstances.
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