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On September 23, 2025, BTS’ Jin stole the spotlight at Gucci’s Spring/Summer 2026 showcase during Milan Fashion Week. The star’s look and presence at the premiere of Gucci’s short film The Tiger turned heads. However, it was his lighthearted exchange with American rapper Nettspend that left fans in hysterics.
A few viral clips from the event online showed Nettspend, sitting next to the BTS star, jokingly telling him that they were “best friends for today.” To this, the Epiphany singer laughed and agreed.
The playful moment quickly spread across social media. Many fans called it one of the most entertaining interactions from the night. As per the viral clips, the rapper said,
"we’re best friends today."The rapper later fueled the buzz by posting pictures with the BTS vocalist on his official X account. He captioned them “bffl," short for “best friends for life.” Fans had a field day reacting online. Many found the rapper’s confidence amusing.
Comments poured in as netizens joked about how "real" the rapper was to call him his best friend. An X user, @ksjim92, wrote,
he's so real for this cause if i had pics next to the seokjin i would also post them everywhere
Others also joined in, joking that they would have declared themselves more than just friends if given the same chance.
@nettspend Wooh we happen to witness Millenial and Genz besties
Live footage of an introvert outside of their natural habitat getting involuntarily adopted by an extrovert.👀
he's so real for this cause if i had pics next to the seokjin i would also post them everywhere
He got starstrucked like us😭, he is posting about Nini everywhere 🤭💋
The unexpected camaraderie became a highlight of the evening, adding another viral moment to the K-pop idol's growing list of fashion week memories. Fans also appreciated the American rapper for his approach, which made him comfortable.
You made him laugh, you won💜🔥
thank you nettspend for making jin laugh and congrats for becoming a part of my new favourite meme
@nettspend What did you say to make Jin laugh like that? GUCCI ROYALTY JIN #JinxGucci #Jin #MFW #GucciLaFamiglia @gucci
More on Jin’s Gucci role, Milan Fashion Week appearances, and endorsements
Jin’s appearance at The Tiger premiere marked his third major outing as Gucci’s global ambassador since assuming the role in 2024. The event took place at Palazzo Mezzanotte and launched Milan Fashion Week’s SS26 season with a short film directed by Sabato De Sarno. The event featured other stars like Demi Moore, Alia Bhatt, Edward Norton, and Kendall Jenner.
The BTS vocalist attended the show wearing a crisp white button-down shirt paired with black tailored trousers and a Gucci pendant. His look was completed with a sleek hairstyle, with his forehead revealed.
It immediately set off waves of admiration across social media. Soon, hashtags like “GUCCI ROYALTY” started trending worldwide.
BTS’ star in Milan (Images via YouTube/@gucci)This Milan appearance follows Jin’s earlier showcases for Gucci’s Spring/Summer 2025 and Fall/Winter 2025 collections. Each look he revealed went viral, often leading to sold-out demand for the pieces he wore and a noticeable boost in Gucci’s media value.
Beyond his work with Gucci, Jin’s influence continues to grow across various industries. His endorsement roster includes Fred Jewelry, Laneige, Ottogi Jin Ramen, Dongwon Tuna, Dolby Atmos, Gelato Pique, Alo Yoga, Visit Seoul, and, most recently, Lucido-L by Mandom Corporation.
His liquor brand, IGIN, also sold out at launch, reinforcing his reputation as one of Korea’s most marketable solo stars.
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Edited by Shreya Das
English (US)