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VANCOUVER, British Columbia, May 02, 2025 (GLOBE NEWSWIRE) — Hapbee Technologies Inc. (TSXV: HAPB | OTCQB: HAPBF | FSE: HA1) (“Hapbee” or the “Company”), the digital wellness company pioneering bio-streamed wearable and embedded wellness devices, today announced a strategic partnership with Snooze, the fastest-growing, privately held sleep and wellness retailer in the United States. With nearly 100 store locations expected by the end of 2025, Snooze offers a uniquely high-touch, personalized in-store experience focused on optimizing better sleep.
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Under the terms of the partnership, Hapbee and Snooze will collaborate on a comprehensive go-to-market strategy that includes:
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- Integration of Hapbee’s product line — including the Hapbee Sleep Pad, Hapbee Neckband, and soon-to-be-launched Immersive Mattress Topper — into Snooze’s wellness assortment, both in-store and online.
- Launch of a retail program in Q2 2025 at select Snooze stores.
- Joint co-marketing and promotional efforts.
- Inclusion of Hapbee in Snooze Sleep Rooms at select hotel locations.
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“This partnership is a critical step forward in Hapbee’s strategy to scale our presence in physical locations where consumers can actually feel the effects of our technology,” said Yona Shtern, CEO of Hapbee. “Snooze’s high-touch, consultative approach to crafting personalized sleep solutions is the ideal environment for showcasing the benefits of Hapbee to consumers actively seeking better sleep.”
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“By featuring Hapbee’s all-natural, science-backed products, Snooze now offers a unique in-store experience technology where customers can actually feel better sleep,” said Matt Smith, CEO of Snooze. “This is incredibly exciting for us and we believe Hapbee will be a key part of our growth plans as we expand into more locations nationwide and globally.”
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This partnership represents a major expansion of Hapbee’s retail and experiential footprint, aligning with the company’s mission to transform human wellness through non-invasive, frequency-based technology. The launch at Snooze stores, beginning with a strategic roll-out in Q2, is designed to validate in-person trial as a catalyst for conversion, a key metric for long term growth.
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Hapbee Management Cease Trade Order Approved
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The Company announces that its application under National Policy 12-203 Management Cease Trade Orders (“NP 12-203”) for a Management Cease Trade Order (“MCTO”) has been approved by the British Columbia Securities Commission, as principal regulator for the Company. The MCTO was requested in connection with the delay in the filing of the Company’s financial statements required pursuant to Parts 4 and 5 of National Instrument 51-102 Continuous Disclosure Obligations (the “Instrument”), as detailed in the Company’s press release dated April 18, 2025. The MCTO will restrict all trading by the Company’s CEO and CFO in securities of the Company, whether direct or indirect. The issuance of the MCTO will not affect the ability of persons who are not directors, officers or insiders of the Company to trade their securities.
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