Hailey Bieber puts on cheeky display in sultry bedroom photo shoot

Hailey Bieber turned up the heat for a steamy new photo shoot as she modeled nothing but a matching thong and bra.

In the photo shoot for her beauty brand, Rhode Skincare, shared to Instagram Tuesday, the mom of one reached for clothing on a rack while baring her backside in a revealing pair of black thong undies.

In two snapshots, she posed next to a tote bag bearing the brand’s logo while modeling a pair of massive diamond stud earrings and a classic black bra.

A final pic showed Bieber, 28, removing a pair of peptide eye prep depuffing eye patches — which drop on Thursday — while relaxing on a bed lined with white pillows and sheets. She sported a flawless, dewey makeup glam and styled her hair in beach waves for the photos.

The mom of one captioned the carousel by tagging Rhode’s Instagram account.

Fans took to the comments section to gush over the jaw-dropping photo collection, with many simply dropping rows of heart and flaming emojis.

“Rhode booty holy S–T,” one follower quipped, while another remarked, “Now we are talking 🔥.” A third chimed in with “QUEEN!!! 🤏🏻👑✨,” while a fourth wrote, “i think we all deserve a black rhode pouch.”

The model and wife of Justin Bieber is no stranger to a steamy photo shoot. Last month, the skincare mogul was spotted working a diving board at famed Hollywood hotspot Chateau Marmont — straddling the board in some snapshots and striking a pose while balancing over the luxurious pool in others.

And for the 2025 drop of her Rhode summer collection, the influencer rocked a custom Emilio Pucci bikini in luscious lemony vibes while on vacation in Mallorca, Spain, in July.

Husband Justin, 31, couldn’t resist lusting over his wife in an Instagram Story at the time, re-posting the pics and adding atop the upload, “F–kkkkkkkkkkkk.”

The billionaire Rhode founder modeled a variety of skin-baring string bikini looks with an eye-popping Instagram beach carousel in June.

And in 2024, Hailey released an official “Rhode Calendar” featuring high-profile bikini-clad models, including Candace Swanepoel and more, showing off various products from her global skincare line.