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THE «GET READY WITH KATSEYE» EXPERIENCE BY ALL ACCOR
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For two days, ALL Accor transforms a room in an iconic Parisian hotel into a living, expressive space for both the artists and their fans. Designed as a pre-show playground, this space, entirely reimagined for the occasion, will allow guests to get ready, come together, and share truly privileged moments before the artists take the stage.
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Inspired by the world of KATSEYE, the activations on offer turn hospitality into an experience in its own right, unfolding in two parts:
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SEPTEMBER 8 – TOTAL IMMERSION AT THE HOTEL
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- A suite inspired by the world of KATSEYE, entirely reimagined for the occasion and designed as an immersive space at the heart of the experience.
- A Glam Room in KATSEYE’s colors, designed as a pre-concert prep space with three beauty stations: Nail Art, Tooth Gems, and hair coloring.
- An exclusive meet-and-greet with the KATSEYE artists, offered to a select group of ALL Accor members as well as contest winners.
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SEPTEMBER 9 – BACKSTAGE ACCESS LIKE NEVER BEFORE
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- The most exclusive experience of the journey: a backstage tour of the Accor Arena and the chance to step onto the stage before the concert and before doors open. A lucky few will get to discover the Accor Arena’s backstage: ALL Accor loyalty program members who used their Rewards points to gain access, as well as winners of a contest held on ALL Accor’s social media.
- Invitations to the September 9 concert, including a VIP box experience and access to the variousspaces of the Accor Arena.
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“At ALL Accor, we’re seeing a profound shift in how we experience our passions. Today, the experience is no longer limited to the main event: it begins with anticipation, with rituals, with encounters, and with all those small moments that build the emotion. With KATSEYE, we wanted to turn that anticipation into a full- fledged experience and show everything that hospitality, beyond a simple hotel stay, can bring to music even before the artists take the stage.” Mehdi Hemici, Chief Loyalty & E-Commerce Officer, Accor
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EXCLUSIVITY AS THE NEW CURRENCY OF EXPERIENCE
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In a world where concert images are instantly shared, reposted and seen by millions, what truly becomes rare is no longer the image of the show, but access to the inaccessible.
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Sharing a few minutes with the artists, discovering their world before the concert, seeing what happens behind the scenes…This is the «money can’t buy» dimension of experience that ALL Accor reserves for its members, across a portfolio of more than 45 brands, including Raffles, Pullman, ibis, Sofitel and MGallery.
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This campaign once again brings ALL Accor’s promise to life: giving its members far more than a stay by opening the doors to rare and privileged moments, turning loyalty into a passport to the extraordinary.
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About ALL Accor: ALL Accor is the booking platform and loyalty program embodying the Accor group’s promise, during and beyond the hotel stay. ALL Accor brings together more than 120 million members and offers, through its website and app, an unmatched choice of stays at the best price across more than 45 brands and 5,800 hotels in 110 countries. Its loyalty program lets members enjoy a dual rewards system, status-based benefits, exclusive savings, and a portfolio of more than 7,300 Limitless Experiences in over 140 cities, offered with more than 140 partners every year: local activities, masterclasses led by renowned chefs, major sporting tournaments or the most sought-after concerts… ALL Accor is the loyalty program most favored by travelers. Discover ALL Accor : ALL.com
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ALL ACCOR PRESS CONTACTS
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ZMIROV COMMUNICATION
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Elvis Nourdjahane – Adélaïde Melon – [email protected]
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ALL ACCOR
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Lucie Metzger – Global VP Brand Communication & Media – [email protected]
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Sophia Sabbani – Public Relations Manager – [email protected]
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English (US)