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Backed by research showing 89% of AI citations come from earned media, Muck Rack’s new venture empowers brands to analyze and influence LLMs within one unified platform
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Miami, July 30, 2025 (GLOBE NEWSWIRE) —
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Generative Pulse, a groundbreaking new solution for shaping brand visibility in generative AI responses, is now available, providing brands with the insights and tools they need to understand and guide how they appear in AI answers. Developed by Muck Rack, the leader in PR software, Generative Pulse empowers communicators to identify the sources shaping AI responses, engage key voices, steer the narrative, and measure impact, all in one platform.
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As tools like ChatGPT, Claude and Gemini increasingly become the first stop for information-seekers, how these AI models describe brands is transforming customer perception, purchase behavior and even reputation. Generative Pulse is the first PR-specific tool built to address this shift, revealing which journalists, outlets, and sources are driving how AI talks about a brand, and enabling communications teams to influence the conversation directly.
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“Brands that aren’t showing up in AI-generated answers aren’t showing up at all,” said Greg Galant, cofounder and CEO of Muck Rack. “This is a turning point for PR. With Generative Pulse, we’re giving comms teams the insight and actionability they need to lead in the era of generative search.”
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New Research: AI Trusts Earned Media
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The launch follows the release of Muck Rack’s new, benchmark-setting research report, What Is AI Reading?, which analyzed over 1 million links cited by AI platforms. The findings show that over 95% of links cited by AI are from non-paid media, and 89% are earned media. Journalistic content makes up 27% of all citations, rising to 49% for recent or time-sensitive queries.
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High-authority outlets like Reuters, Axios, Financial Times and AP dominate citations, but industry-specific sources are frequently pulled depending on the query type and topic.
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From Insight to Action: Inside Generative Pulse
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Generative Pulse delivers a unique dashboard experience built around Generative Engine Optimization (GEO)—a new framework for AI-era brand visibility. Muck Rack users can input brand names, competitors and prompts, and get a full report including:
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- Share of Voice (aka Share of Model) across LLMs like ChatGPT, Claude and Gemini, analyzed through a wide range of prompts, giving brands a clear, comprehensive view of how they appear in AI-generated answers. Generative Pulse shows how often a brand or competitor is mentioned, with the ability to track by brand name, campaign, or keywords, and filter by specific AI platforms or prompts.
- Top Cited Journalists and Outlets influencing AI responses are directly linked to Muck Rack’s media database and workflow tools, seamlessly integrating into PR strategy and outreach. Easily add them to media lists and refine targeting in just a few clicks.
- Top URLs and Sources Get a list of the websites and specific pages that AI pulls from when generating responses—whether its owned content, Wikipedia, or other high-authority sites. Download a list of these URLs to inform owned, social and other parts of media strategy.
- Explore LLM responses showing how brands are described in the LLMs without having to leave Generative Pulse.
- Take Action by turning insight into outreach in seconds. Generative Pulse works seamlessly within Muck Rack’s world-class platform. Whether it’s identifying visibility gaps and opportunities in AI search, adding trusted voices in AI to media lists, detecting when coverage is cited by AI or tying AI visibility directly to coverage to demonstrate impact.
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