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VANCOUVER, British Columbia, Jan. 29, 2026 (GLOBE NEWSWIRE) — Equity-Insider.com News Commentary – The global functional beverage market is on a moonshot toward $179.26 billion in 2026[1]. This massive rotation is being driven by health-conscious consumers who are ditching high-sugar legacy drinks for transparent, clean-label formulas[2]. We are witnessing a total structural reset where capital is flooding into platforms that integrate nootropics and metabolic science. This massive trend positions Doseology Sciences Inc. (CSE: MOOD) (OTCPK:DOSEF) (FSE: VU70), Canopy Growth (NASDAQ: CGC) (TSX: WEED), Splash Beverage Group (NYSE-A: SBEV), Niagen Bioscience (NASDAQ: NAGE), and Zevia PBC (NYSE: ZVIA) as the primary beneficiaries of this portable delivery revolution.
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Analysts are calling 2026 the ultimate environment for this sector as easing market pressures boost valuations for companies that prioritize metabolic efficiency[3]. With the global wellness market maintaining a relentless 10% annual growth trajectory, institutions are now prioritizing clinical validation and portable formats as the primary value drivers for this cycle[4]. This is more than just a diet trend; it is a total transition toward portion-controlled, functional-first consumption that actually works for the modern lifestyle.
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Doseology Sciences Inc. (CSE: MOOD) (OTCPK: DOSEF) began pilot production of non-nicotine, caffeine-based energy pouches under its Feed That Brain brand in late January 2026, marking the company’s entry into pouch-based stimulant delivery. The Kelowna, British Columbia-based company is evaluating measured, predictable energy delivery that emphasizes consistency and user control rather than intensity.
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The pilot products contain no nicotine and deliver caffeine in a discreet, portable format. Unlike traditional energy beverages, pouch-based delivery offers a non-liquid, portion-based approach avoiding sugar, carbonation, and large-volume consumption. A limited direct-to-consumer initiative expected within coming weeks will generate consumer feedback and operational insights to inform future commercialization decisions.
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“This pilot reflects a disciplined and intentional approach to evaluating new product formats within our platform,” said Tim Corkum, President and COO of Doseology. “Feed That Brain brings a strong foundation in functional product design, and this initiative allows us to assess caffeine-based, pouch-format energy delivery under a measured and compliant framework.”
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The move builds on Doseology’s December 2024 acquisition of the Feed That Brain brand for $400,000, settled through securities issuance. The Toronto-based cognitive health division, founded by Forbes-recognized entrepreneur Rena R. Dempsey, was originally recognized for functional gummies and nootropic formulations.
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Concurrent with the acquisition, Doseology appointed Joseph Mimran as Strategic Advisor under a three-year agreement valued at $400,000 in restricted share units. Mimran, who co-founded Alfred Sung, founded Club Monaco (later acquired by Ralph Lauren), and created Joe Fresh, stated he’s encouraged by Doseology’s approach to product development and regulatory compliance.
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