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Sixteen-year eye care veteran will cover the Southeast and bring MaximEyesAI to more practices
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PORTLAND, Ore., Sept. 10, 2026 (GLOBE NEWSWIRE) — First Insight Corporation, developer of the MaximEyes eye care platform, today announced that Whitney Smith has joined the company as Senior Sales Representative.
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Smith has worked in eye care from every angle: inside a practice, in retail optical and on the vendor side selling healthcare software. She will cover the Southeast, with additional coverage in the Northeast and Midwest, helping practices find technology that makes their day easier.
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“We’re excited to welcome Whitney to the First Insight team,” said Nitin Rai, President and CEO of First Insight Corporation. “She brings a unique depth of experience across the eye care industry, from working inside a practice and in retail optical to helping practices evaluate and adopt technology. She understands this industry from both sides: what it takes to operate a practice and what practices need from the companies building tools for them. That perspective will make her an incredible resource for the practices we serve.”
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“I’m excited to join First Insight Corporation because of the company’s proven commitment to innovation and excellence,” Smith said. “Having worked in the eye care industry for over 16 years, I understand firsthand the daily challenges practices face and the critical need for software that actually streamlines operations. Platforms that reduce screen time, allowing providers and staff to focus on face time with their patients, will take our industry to the next level. The EVAA platform is a powerful example of using AI to achieve this goal. I’m thrilled to join a team that is elevating the profession of eye care.”
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She arrives nearly a year after First Insight launched MaximEyesAI, powered by EVAA, which works inside MaximEyes to take on repetitive work: answering patient calls, drafting exam notes, checking claim codes and filing scanned documents. The work moves to EVAA, not to another hire.
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About First Insight Corporation
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First Insight Corporation has built software for eye care, and only eye care, since 1994. MaximEyes, its complete eye care platform, connects clinical care, patient engagement, imaging, practice operations, Fast Pay Health revenue cycle management and MaximEyesAI, powered by EVAA. Learn more: www.maximeyes.com.
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MaximEyes® is a registered trademark of First Insight® Corporation.
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Media Contact
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First Insight Corporation | [email protected] | (800) 920-1940
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English (US)