FIFA's ready-to-wear fashion brand is a luxe mixture of football and fashion

FIFA 1904, the first-ever ready-to-wear fashion brand from FIFA and VFILES, is ready to make its mark in the style realm.

Co-founded by Julie Anne Quay (VFILES founder and Barnsley F.C. minority owner) and Leonardo Lawson (former YZY Gap President), the brand has officially launched its debut capsule collection, marking a bold new chapter at the intersection of football and fashion. FIFA's 1904 blends timeless sportswear elements with sleek, modern streetwear designed to feel as natural on city streets as in stadium tunnels.

This first capsule includes elevated essentials crafted from premium materials with clean lines, minimalist silhouettes and considered fits. Priced between $55–$155, the collection avoids loud graphics in favor of subtle, purposeful design that honors football’s global culture. The official statement on their website dives a little more into the inspiration behind the collection.

MORE: Winnie Harlow became the first model with vitiligo to receive a Madame Tussauds wax figure on a very special day

FIFA

"Inspired by Rue Saint Honoré, the heart of Parisian elegance, this unisex collection features premium essentials designed for elevated everyday wear," they write. "The assortment includes structured graphic tees, minimalist sweatshirts, relaxed fit hoodies, and tailored track pants, all rendered in a sophisticated palette of noir, navy, and optic white."

"Signature branding is reinterpreted through tonal and high contrast prints, with “FIFA 1904” and “Rue Saint Honoré Paris” artfully placed as bold centerpieces or subtle chest graphics. Functional yet fashion forward, this capsule is a refined nod to the intersection of global sport and contemporary culture."

This launch coincided with the historic FIFA Club World Cup Miami 2025, which is the first time the event has been held in the U.S. Meanwhile, the brand has brought on acclaimed British designer Marcus Clayton (ex-Louis Vuitton, Givenchy, Fenty, Maison Kitsuné) as Creative Director.

MORE NEWS:

• This $595 clutch is one of Taylor Swift's favorites, and she just wore it on a date night with Travis Kelce
• Travis and Jason Kelce get into fiery debate about 'The Sandlot'
• Josh Allen's fiancee Hailee Steinfeld also starred in this hit animated superhero flick