FIFA House to Debut in New York City Ahead of FIFA World Cup 2026 Final

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NEW YORK — The iLUKA Collective and FIFA have officially launched FIFA House, a first-of-its-kind destination experience opening July 16 – 19 in New York City.

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Situated in the iconic surroundings of Bryant Park in Manhattan, FIFA House will bring together the global football community to connect, collaborate and celebrate the world’s favorite game.

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Designed to reflect the scale, prestige and cultural significance of a tournament spanning 16 host cities across Canada, Mexico and the US, FIFA House will be the beating heart of the final weekend — a living, breathing expression of football’s global culture where the business of the game mingles with icons of art, music and sport, all under one extraordinary roof.

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FIFA House will feature a four-day, three-floor program where every day is different, but always premium: bookable fine dining at La Pausa restaurant, full-service bar and lounge – The 1904, dedicated screening of the Final, networking opportunities, thought leadership discussions, live music and DJ sets from award-winning talent, speaker sessions, concierge services and a true footballing showcase. The FIFA Museum and FIFA World Cup trophy will both be on display, as well as appearances from Legends of the game and talent from across the business community.

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FIFA House has been developed in collaboration with The iLUKA Collective, the award-winning global agency responsible for the concept, production and delivery of the entire experience.

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As the agency behind brand experiences at 19 Olympic and Paralympic Games, six FIFA World Cups and three UEFA European Championships, encompassing over 150 brand experience spaces and 500,000 hospitality guests, iLUKA has brought its signature design philosophy — globally informed, locally rooted — to every element of FIFA House.

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“FIFA House is our commitment to delivering something truly unprecedented — an experience worthy of the world’s greatest sporting event, in one of the world’s greatest cities. FIFA House will be just as historic as the tournament itself, breaking new ground in stakeholder engagement. We’ve been working closely with FIFA to ensure this property reflects the prestige, passion and personality of the beautiful game.”

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— Felicity Shankar, CEO, The iLUKA Collective

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“FIFA House will offer an atmosphere unlike anything previously associated with a FIFA event and will set a marker for future tournaments to come. Bryant Park provides the perfect canvas for a property of this ambition. It sits at the intersection of culture, commerce and community, which is exactly where football, and FIFA, live.”

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— Andrew Bimson, Americas President, The iLUKA Collective

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This announcement marks iLUKA’s first major property reveal since joining the Lyvera Group, the sports and entertainment portfolio powered by Levy and Compass Group. With Levy operating some of the most prestigious hospitality in Europe, across the Premier League, Wimbledon and Twickenham, and over 300 venues around the US, iLUKA brings not just world-class expertise but an unrivalled operational infrastructure to every property it builds. For clients, that means an unmatched depth of local knowledge, from venue relationships to culinary partnerships.

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Attending FIFA House will be an exclusive, premium-access opportunity, to entertain, network and celebrate. The space is a closed environment for the FIFA family and global business leaders, and guests will be treated to excellent food and drink options, all inclusive.

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Access is available across nine sessions over four days.

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For information, package details and special requests, please email the iLUKA guest services team at [email protected].

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