FFUN Group Acquires Key Auto Group

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SASKATOON, Saskatchewan — The FFUN Group has acquired Key Auto Group, adding four automotive dealerships and a collision centre in Saskatchewan and Manitoba, significantly expanding its presence in Prairie markets.

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The acquisition includes:

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As part of the transaction, FFUN adds several major automotive brands to its network, including Toyota, Cadillac, GMC, Chevrolet, Buick, and a second Kia dealership.

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Headquartered in Saskatoon, FFUN Group operates automotive, recreational, and related businesses across Western and Central Canada. Acquisitions represent a core component of FFUN Group’s broader growth strategy to further expand its strong presence in automotive retail, used vehicles, motorsports, marine, and related services.

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“This transaction reflects our continued mission to develop a world‑class organization headquartered right here in the Prairies,” said Mark Loeppky, President and CEO of FFUN Group. “Key Auto Group has established strong dealerships in their markets, and our focus now is to support those teams and maintain continuity for customers.”

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Evan Ortynsky, Founder and CEO of Key Auto Group, said the decision to choose FFUN Group was based on alignment between the two organizations.

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“I am thrilled that the business has been sold to FFUN Motor Group — the fit and feel were right from the beginning,” Ortynsky said. “Thank you to all our staff and customers for the many, many wonderful years we’ve shared together.”

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The Key Auto Group dealerships are located in Yorkton and Swan River, where FFUN already has existing operations through its Motorsports division. The acquisition supports a broader strategy to deepen FFUN Group’s presence in Saskatchewan and Manitoba while expanding its OEM mix.

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FFUN said it plans to integrate the dealerships gradually, focusing on alignment across finance, technology, marketing, and human resources, while maintaining a strong local operating presence and ownership group with the long-term in mind.

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The acquisition also adds both high‑volume and premium brands to FFUN’s portfolio, allowing operating practices, technology, and resources to be shared across dealerships within the group.

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KPMG Corporate Finance acted as financial advisors to Key Auto Group. MLT Aikins and McDougall Gauley served as legal advisors to FFUN Group and Key Auto Group, respectively. “We appreciate the opportunity to play a role in helping bring together two great organizations in the Prairies while helping our long-standing client achieve a successful ownership transition” said Matt Duncan, Managing Director of KPMG Corporate Finance.

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About FFUN Group

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The FFUN Group is a Prairie‑based organization operating automotive, recreational, financial, and related businesses across Western and Central Canada. Headquartered in Saskatchewan, the company focuses on long‑term ownership, customer service, and community involvement in the markets where it operates.

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For more information, visit ffun.com.

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Contacts

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