Farruko Signs Co-Management Deal With WK Entertainment & Massivo for a ‘Stronger Structure’

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The news comes on the heels of the Puerto Rican artist performing his hit "Pepas" at the Ultra Music Festival.

Farruko has signed a 360 co-management deal with WK Entertainment and Massivo Entertainment, Billboard can exclusively announce on Tuesday (March 31).

In alliance with Walter Kolm — who represents artists such as Xavi, Carlos Vives, Emilia, Prince Royce, and Morat — and Farruko’s longtime team member and CEO of Massivo, Oscar Paniagua, the signing marks a pivotal new chapter in the Puerto Rican artist’s nearly 20-year career.

“This new chapter comes with a stronger structure,” Farruko said in a statement. “With Oscar, who has been key in developing my career over the years, and now adding Walter Kolm, we’re building a team with a global vision and a long-term focus.”

The announcement comes on the heels of the “Chillax” singer joining Steve Aoki at the 2026 Ultra Music Festival in Miami. There, they performed Farruko’s massive electronic hit “Pepas,” which spent 26 weeks at No. 1 on Billboard‘s Hot Latin Songs chart in 2021 and also topped the Hot Dance/Electronic Songs and Latin Airplay charts. At the EDM festival, he also teased an afrohouse collaboration with Greeicy that’s set to release soon.

“Farruko is one of the few artists who has truly shaped the global reach of Latin music,” Kolm said in a statement. “This next chapter is about positioning him back at the forefront, building on that legacy with intention, aligning his vision, sound, and global impact.”

Paniagua added: “We’re entering a new chapter for Farruko, and having Walter Kolm as a partner on this journey allows us to strengthen a global vision, open new opportunities, and continue building a solid and lasting career.”

Farruko (born Carlos Efrén Reyes Rosado), is one of reggaetón’s pillar acts, with six hits on Billboard’s Hot 100 chart (with “Pepas” peaking at No. 25 and spending 21 weeks on the chart) and 52 songs on the Hot Latin Songs chart, including lasting hits like “6 AM” with J Balvin, “Calma” with Pedro Capó and “Krippy Kush” with Bad Bunny.

He will next release a new album that captures the essence of Panama’s music as the root of the reggaetón genre. The forthcoming album features collaborations with key Panamanian acts including Eddy Lover, Boza and Kafu Banton.