Erewhon launches smoothie collab with surprising household goods company — and it’s anything but trashy

If you thought you’d seen it all at California upscale wellness mecca Erewhon — the upscale grocery chain famous for turning pricey smoothies into ultimate status symbols — think again.

The newest addition to the tonic bar just launched, and this one isn’t tied to an influencer or Hollywood star. Starting today, Angelenos can sip on a drink inspired by…a trash can.

Erewhon has officially teamed up with Simplehuman, the premium home brand best known for its sleek, high-tech trash cans and sensor makeup mirrors, to launch a limited-edition beverage called the Liquid Steel Smoothie.

The limited-edition $12 metallic silver smoothie is inspired by the stainless steel material behind the brand’s iconic trash cans, soap dispensers and kitchen accessories, and debuted on Wednesday at select locations.

But don’t worry — there’s no actual metal inside. Instead, the recipe sounds more like a bio-hacker’s dream.

The shimmering smoothie blends coconut water, watermelon and lime with electrolytes, creatine, collagen, magnesium and potassium — a combo designed to support hydration, recovery and daily performance.

“The Liquid Steel smoothie is a fun and unexpected extension of our brand, celebrating the everyday rituals that shape people’s routines,” Frank Yang, Founder and CEO of Simplehuman, said in a statement.

The luxe grocer is famous for its smoothies, many of which are created with celebrities or lifestyle brands and go viral on social media.

Erewhon started in the 1960’s as a niche health food store and has grown into a cultural phenomenon, with 13 current locations and four more on the way.

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