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2026 DemoStats demographic data reveal how major Canadian markets have changed. PRIZM® segmentation and MobileScapes movement data show organizations how to respond.
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TORONTO, April 30, 2026 (GLOBE NEWSWIRE) — Environics Analytics (EA), Canada’s premier data and analytics company, today announced its Spring 2026 data release, delivering the most current view of a changed Canadian market.
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The release introduces the 2026 updated PRIZM® and DemoStats, alongside significant improvements to MobileScapes data and the ENVISION analytics platform.
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Together, these updates provide organizations with the clarity needed to navigate demographic shifts, evolving consumer behaviours and changing ways people move throughout the day.
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AI is creating powerful opportunities to drive better decisions, stronger business results and make people’s lives better. But its impact depends on high-quality, trusted data. DemoStats and PRIZM® provide the foundation for data-driven decisions.
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DemoStats: How Canada’s Neighbourhoods are Changing
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DemoStats is Canada’s most advanced and up-to-date demographic database powering smarter marketing decisions. These data are essential for marketers to understand the population’s demographics, current and potential demand and gain local insights and build for future growth.
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2026 DemoStats data reveal Canada’s population grew at the lowest rate in the nation’s history. For the first time, Canada’s largest census metropolitan areas are shrinking. Toronto, Montreal and Vancouver all experienced population declines. Calgary, Moncton, Brantford, Edmonton and Fredericton emerged as Canada’s fastest-growing markets.
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PRIZM®: Understanding 67 Consumer Segments
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This release of PRIZM®, Canada’s most widely-used segmentation system, provides an updated view of 67 consumer segments, revealing how Canadians live, where to find them and how to reach them. Developed using dozens of authoritative data sources, PRIZM® gives you access to over 40,000 data points and can be combined with your own customer data. The intelligence derived from these data are key to more effective activations and measurable results.
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The latest edition of PRIZM® captures real-world, dynamic shifts in neighbourhoods across Canada, driven by immigration, internal migration and an aging population. Whether you’re a business, non-profit or government agency, PRIZM® empowers you to understand your audience with precision and implement your media strategies with confidence.
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MobileScapes: Game Changing. Better Data. Powerful Insights.
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MobileScapes shows patterns and trends of where people go and how often certain places are visited. Businesses can see volumes of visits to their locations or their competitors’, where those visitors are coming from and linked with EA data, get a deeper understanding about who those visitors are. Faster and easier.
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