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Mark your calendars! Amazon Prime Day 2025 is coming soon.
The massive summer sales event will bring deep discounts on thousands of items, including all your favorite beauty must-haves.
Whether you're restocking essentials or trying something new, this is the perfect time to refresh your routine. But if you just can’t wait, you’re in luck. There are already plenty of early Amazon Prime Day beauty deals available to shop right now.
From skincare to makeup to hair care, some of the best brands are already marked down.
We get it, waiting is tough. Maybe you’ve just run out of your go-to mascara or you're finally ready to splurge on that viral face mask you've seen all over TikTok.
Whatever the case, we’ve done the digging for you and rounded up the best early Prime deals across makeup, skincare, and hair products.
When you shop Amazon today, you can save big on top-rated, bestselling brands, including Tula Skincare, Olaplex, Color Wow, and Laura Geller.
Medicube Collagen Overnight Wrapping Peel Off Facial Mask
The collagen overnight wrapping peel-off facial mask is on sale now ahead of Prime Day.
It features ceramide NP for skin barrier and hydration, collagen extract for elasticity and youthful complexion, and Adenosine (an anti-aging ingredient) for reducing fine lines.
Celebrity Fans: Paige DeSorbo told E!, "I've definitely succumbed to all the TikTok videos of the girls wearing the overnight Medicube masks. I have been doing them three times a week. I love them."
Haus Laboratories by Lady Gaga: Glam Attack Liquid Eyeshadow
Snag one of these highly pigmented, creamy gel eyeliners for less.
According to the Lady Gaga-founded brand, this fallout-free, smear-proof, multidimensional liquid eyeshadow is designed to last all day with vibrant versatility. Choose from a variety of colors. Prices vary by shade.
COLOR WOW Extra Strength Dream Coat
Color Wow is on sale at the retailer ahead of Amazon Prime Day.
Fight frizz and create glossy, bouncy, frizz-free curls with this must-have hair treatment.
Laura Geller Baked Balance-n-Brighten Color Correcting Powder Foundation
Get the radiant summer skin of your dreams with this illuminating foundation.
It offers buildable coverage and is designed to blend smoothly for a natural glow.
Sally Hansen Airbrush Legs, Leg Spray-On Makeup
Create the look of perfectly even legs and arms.
This Sally Hansen airbrush find will provide instant coverage and a flawless glow.
L'Oreal Paris Voluminous Noir Balm Volumizing Mascara
The early deals on the summer sale include discounts on many celeb-loved beauty products.
You can get this L'Oreal Paris mascara for over 20% off today.
Celebrity Fans: Kyle Richards has worn this mascara "for years" and said, "I’ve never found an expensive one that’s great. I would be happy to spend the money, but I’ve just never found one. This has been my go-to for years."
Medicube Zero Pore Pads 2.0
You'll look refreshed and well-rested after using these Grace & Stella firming eye masks.
Get an extra 20% off when you hit the coupon button.
Grace & Stella Firming Eye Masks
You'll look refreshed and well-rested after using these Grace & Stella firming eye masks.
Get an extra 20% off when you hit the coupon button.
Celebrity Fans: Lala Kent is a fan. She shared that after using them, she "looks like I just had a fresh, little lift."
Stylia V-Line Lifting Collagen Face Mask
Ready to look snatched? This must-have collagen mask features hyaluronic acid, aloe vera, and cica. It’s perfect for firming, smoothing, and giving your face a lifted, youthful vibe as part of your skincare routine.
Be sure to hit the coupon button for an extra $5 off.
Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo
If you're a bleach blonde, you know how essential it is to tone your hair. And how expensive it can be!
It's the perfect time to snag the Olaplex No. 4P Blonde Enhancer purple toning shampoo at Amazon. It's 25% off!
TULA Skincare Glow & Get It Cooling & Brightening Eye Balm
This Tula eye duo includes two must-have eye balms: one with hyaluronic acid and aloe water to deeply hydrate and reduce the appearance of fine lines, wrinkles, and puffiness, and another with caffeine, rosewater, and blueberry to hydrate and cool the skin around the eyes for a refreshed look.
You'll save $16 when you buy the duo ahead of Prime Day!
Everything You Need to Know About Amazon Prime Day 2025
Your favorite summer sale is back! It's almost time for Amazon Prime Day 2025.
When Is Prime Day 2025
Amazon Prime Day 2025 is officially set for July 8 to 11, and yep—this year’s mega sale is running four whole days.
If you're eyeing markdowns on beauty, tech, fashion, and home finds, the early deals are already heating up—and you don’t have to wait until July to start saving.
Amazon has quietly launched a wave of early discounts across top-rated brands, so now’s the time to get your wishlist ready. Expect massive Lightning Deals, restocks on viral favorites, and serious steals on everyday essentials.
Do I Have to be a Prime Member to Shop Amazon Prime Day?
Yes, Amazon Prime Day deals are exclusively for Prime members. If you’re not already a member, you can sign up for a 30-day free trial to get access to all the savings, fast shipping, and other Prime perks during the event.
How Much Is Amazon Prime?
Amazon Prime costs $14.99 per month or $139 per year. Membership includes free two-day shipping, exclusive access to Prime Day deals, streaming content, and more. New members can start with a 30-day free trial.
How Much Is Amazon Shipping?
Shipping fees vary based on the items and delivery method, but Prime members enjoy free and fast shipping on most purchases. It’s one of the biggest benefits of joining ahead of Prime Day.
Is There a Student Discount for Amazon Prime?
Students can get Amazon Prime for just $7.49 per month or $69 per year. Plus, eligible new members get a free 6-month trial—perfect for shopping Prime Day without paying full price.
Getty Images/ Flavia Morlachetti
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time
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