Dwayne ‘The Rock’ Johnson’s first-ever fragrance line smells far more expensive than it is

It’s time to smell what The Rock has been cooking.

Dwayne Johnson added cologne connoisseur to his resumé this week, dropping a line of Papatui fragrances billed as “luxury without the luxury markup.”

The actor developed his signature scents alongside renowned perfumers Frank Voelkl — the nose behind Le Labo’s iconic Santal 33 — and Jérôme Epinettehe, who’s worked with brands like Byredo and Sol de Janeiro. But in contrast to those higher-priced perfumes, Papatui’s three colognes cost just $40 a bottle.

Papatui P-21 Eau De Parfum

Papatui

Papatui P-01 Eau De Parfum

Papatui

“I wanted to create something that was high-end and luxury without feeling out of reach,” Johnson said in a press release.

“The right fragrance changes your energy the second you put it on,” he added. “We obsessed over every detail to make sure they smell incredible, last and will become part of how my guys show up every day.”

The result of his two years of development (and more than 170 fragrance prototypes) includes P-01, a leather-like, woodsy blend featuring bergamot, cardamom and crisp apple. The brand describes it as simply “champion confidence, bottled.”

Even the bottles look expensive. PAPATUI

For a sweet and smoky option, there’s P-21, a bourbon-esque scent which includes notes of ripe berry, vanilla absolute and birch.

And the line’s amber scent, P-07, was “built with magnetic energy” — and notes of bergamot, patchouli and vetiver.

Papatui P-07 Eau De Parfum

Papatui

“These are layered, transportive, long-lasting scents that feel modern, confident, and elevate the day,” Johnson said of the fragrances.

Papatui Eau De Parfum Discovery Kit

Papatui

While marketed to men, all three scents are essentially unisex. And if you can’t decide on just one, the brand’s $19 Eau De Parfum Discovery Kit featuring travel-sized versions of the whole trio.

Since its launch in 2024, Papatui has racked up plenty of fans and become the No. 1 men’s skin care brand sold at Target.

With the new launch coming just in time for Father’s Day gift-giving, we’re smelling more rave reviews on the way.

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This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.