Dramatic moment Northern California earthquake destroys thousands of dollars in merchandise

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The powerful 5.6-magnitude earthquake that jolted Northern California on Wednesday morning sent bottles and other merchandise flying off store shelves, new video shows.

The quake struck in Mendocino County, about 7 miles north of Redwood Valley and east of Willits, at 8:10 a.m., officials said.

Dramatic video from Upper Lake Grocery in Upper Lake captured the moment the quake struck, sending wine bottles crashing to the floor and leaving spilled liquid and shattered glass strewn across the aisles. 

One store owner reported thousands of dollars in damage after products were tossed from shelves, ABC7 reported.

Redwood Valley Market owner Alex Chehada picks up items that fell off the shelves. Kent Porter/The Press Democrat via AP

Redwood Valley Market employee Cesar Perez told the San Francisco Chronicle that the earthquake caused “a lot” of damage, particularly in the deli section.

Residents also reported dishwashers popping open on their own, drawers flying out and dishes and plates cracking during the violent shaking.

The alert was issued before the quake’s magnitude was later updated to 5.6. Vintage Queen's Boutique

Additional footage from stores in Willits showed aisles littered with fallen merchandise as businesses dealt with the aftermath of the quake.

Several grocery stores temporarily closed while crews assessed the damage.

Chehada looks at items which fell off the shelves. Kent Porter/The Press Democrat via AP

Officials said some injuries were reported.

A release from the Mendocino County Executive Office said there were no known major damages despite the widespread disruptions.

Several stores temporarily closed while crews assessed damage. Redwood Valley Market

The quake was felt far beyond the epicenter, with reports of shaking across parts of the Bay Area, including Sonoma, Walnut Creek and as far south as San Jose.

Power outages affected thousands of customers across the community, according to PG&E’s outage map, and some residents also experienced interruptions to water service.

Many Californians received a ShakeAlert notification on their phones moments after the earthquake, warning of a magnitude 6.0 tremor in Mendocino County.

The alert was issued before the quake’s magnitude was later updated to 5.6.

Downtown is seen from this drone view in Mendocino. MediaNews Group via Getty Images

The US Geological Survey said about 80,000 people experienced moderate to very strong shaking, while roughly 10 million people felt weak to light tremors.

Seismologists later identified the event as the likely main shock in an earthquake sequence that included 44 seismic events.

According to the USGS, there is a 77% chance that at least one aftershock measuring magnitude 3.0 or greater will strike the area within the next week.

More than a dozen aftershocks had already been recorded by Wednesday, most measuring below magnitude 2.5.

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