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It’s a Vogue eat Dogue world!
Condé Nast is suing a tiny Beverly Hills dog magazine named Dogue, claiming the publication’s name and logo represents trademark infringement that could damage the reputation of its crown jewel Vogue, and confuse consumers to boot.
Dogue is filled with photos of four-legged fashionistas, mimicking Vogue’s layout, style, and overall appearance, the New York-based owner of well-known titles such as Vanity Fair and GQ claimed in its Dec. 5 lawsuit.
Condé Nast filed a lawsuit against Oli Port, founder and editor-in-chief of Dogue, claiming her publication damages Vogue’s reputation. thedoguemagazine/InstagramThe lawsuit asks that Dogue be shut down, its trademark application denied, and for unspecified damages.
Vogue’s US monthly circulation is approximately 1.2 million, priced at $12 a pop, with an online subscription costing $12-$36 a year. Dogue is free online and available for purchase for $25 at one Beverly Hills newsstand.
Dogue’s founder and editor-in-chief, Oli Port, who puts together her publication with the help of six volunteers, refused to say whether she’ll fight the lawsuit or capitulate to Condé Nast’s demands.
“Dogue is an independent dog fashion magazine I launched in 2019,” Port told The Post. “It began as a playful take on fashion culture — high fashion editorials, but for dogs.
“Over six years, Dogue has grown into a community-supported creative project, producing 24 print issues, thousands of original Dogue covers, and thousands of pages of dog fashion editorial content. It has always been clearly branded, transparently authored, and rooted in humor, art, and love for dogs.
“We remain committed to continuing our independent creative work and supporting the community we’ve built around it,” added Port.
Condé Nast did not return a request for comments.
English (US)