Deion Sanders secures new job after Colorado's season-opening win

Deion Sanders has become the face of college football's latest campaign. After Nick Saban appeared in ads in support of the Protect College Sports Act, his Aflac co-spokesman will be doing the same.

Sanders will use his name, image and likeness to bring attention to the bipartisan legislation currently held up in Congress. What makes this all odd is the campaign is worth upwards of $6 million in ad buys and is primarily funded by Texas Tech mega booster Cody Campbell, according to Politico.

Some of the key provisions of the Protect College Sports Act turn the clock back. NIL codification and transparency will be a federal issue and not on a state-by-state basis. It would require athletes to report NIL compensation over $600, regulate agent contract fees at a maximum of 5% (more than any NFL agent cap), and set up certification standards for third-party deals.

The legislation would also permanently set and cap school-to-athlete revenue sharing limits (with annual inflation adjustments) aligned with the House v. NCAA settlement, closing loopholes involving "associated entities". It also guarantees student-athletes one free transfer without losing athletic eligibility.

The commercials with Saban and Sanders are released right before lawmakers are expected to vote on the legislation.

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“The biggest crowds. The brightest lights. Now that’s Prime Time,” Sanders said in the ad per On3. “And as a coach and father, I am helping the next generation find their spotlight. That’s why I support the Protect College Sports Act. It gives student-athletes a chance to shine on and off the field; strengthens Historically Black Colleges and Universities; and keeps both men and women’s sports strong. Help student-athletes get their Prime Time moment, baby.”

Sanders, who has entered his fourth season at Colorado, has also appeared in commercials for Depend, KFC, Aflac, California Almonds, Boost Mobile, and Nike in the past year. 

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