"Christmas song from Taehyung coming soon"- Fans speculate after Compose Coffee hints at a winter "music video" release

On December 12, 2025, Compose Coffee released a 15-second teaser on Instagram, prompting widespread speculation among fans of BTS’ V aka Kim Taehyung, the brand’s ambassador. The clip appeared with a detailed caption announcing a December 16 release.

The message teased a 'familiar melody' and stated that Compose Coffee was was embracing the Christmas spirit with a music video prepared. It also described the concept as fresh as strawberry and sweet as carols, and urged viewers to stay tuned for a special winter gift from the brand.

The teaser video opened with a vinyl spinning on a turntable, topped with two pink strawberries. The frame then shifted to a pink slip of paper reading “Jingle Jingle Strawberry.” As the clip concluded, a jingle-bell instrumental played over as the final message on screen read “Jingle Berry coming soon on December 16.”

The repeated strawberry references in both the caption and visuals quickly drew attention from Taehyung’s fans, who connected it to his known preference for the fruit. The inclusion of a vinyl and the mention of a “music video” further fueled assumptions that the upcoming release could be a Christmas-themed project featuring V.

Speculation intensified as the teaser arrived only days after the singer’s December 8 Weverse live, where he hinted at an upcoming activity by saying,

“It’s December now. Since it’s December, you have to come again. You have to come.”

Following the post, social media platforms saw a surge of discussions predicting Taehyung’s involvement in the teaser. Fans expressed strong anticipation for a possible winter or Christmas music video collaboration with the brand. One fan’s comment read,

“Christmas song from Taehyung coming soon via Compose.”

Fans referenced Taehyung's December 8 live while speculating excitedly. They pointed out several details he mentioned there as they continued to speculate about the teaser.

Some fans also pointed to a moment from a behind-the-scenes video released by Compose Coffee on September 12 from Taehyung’s previous campaign. In that footage, a studio set could be seen, even though the actual campaign did not include any scenes filmed in that setup. With the new teaser hinting at a music video, fans now believe that the earlier studio scene might have been connected to this upcoming project.

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BTS ’ Taehyung drives massive growth for compose coffee as brand sees record app subscribers and rising market influence

BTS’ Taehyung played a central role in shaping Compose Coffee’s momentum since he was introduced as the brand’s promotional model on December 20, 2023. The announcement came shortly before his military enlistment, but the company had already prepared a commercial filmed in advance, which was released soon after the partnership was revealed.

The impact on the brand was immediate. According to STARNEWS, Compose Coffee’s app saw rapid subscriber growth in the days following the announcement. The app launched with 3 million subscribers, but the pace accelerated significantly after Taehyung became the face of the brand. By December 23, 2023, the app had reached 9.3 million cumulative users, eventually surpassing 10 million by December 29.

V’s influence remained consistent over the following years. A STARNEWS report published on September 17, 2025, stated that the app had accumulated 17,589,812 subscribers. This number reflected that roughly 1 in 3 South Koreans and around 60 percent of the country’s economically active population.

The outlet also noted that the campaign brought in a strong wave of Gen Z female consumers, while increasing repeat visits and purchase conversions through the app. These trends were interpreted as evidence that V’s presence translated directly into stronger customer engagement and brand loyalty.

Compose Coffee also marked a major offline milestone during this period, opening its 3,000th franchise location nationwide on September 15. The brand highlighted that its association with Taehyung strengthened both its customer base and its position in the competitive café market.

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Recently, extending his list of achievements V on December 1, 2025, ranked fifth on Forbes Korea's annual Korean Idols of the Year list. It made him the highest-charting male idol and the only male artist featured on the list in the Top 10. The publication credited his placement to his continued influence across music, fashion, and high-profile brand collaborations, noting that his activities consistently drew public attention throughout the year.

Edited by Adrija Chakraborty