If there is one thing that is certain about Georgia football players, it's that they love their cars. So it should come to no surprise that the quarterback of the football team is the proud owner of a Lamborghini.
QB Carson Beck made headlines during the offseason after he purchased a 2023 Lamborghini Urus Performante. It is the latest example of the wealth available for college athletics through NIL deals.
For Beck, the decision to upgrade his ride was a no-brainer. He's always been a car guy, he said, and being associated with Lamborghini is a "blessing."
"I’ve always been a car guy since I was a kid," Beck said. "I mean I grew up always loving cars. My dream car when I was super, super young was always a Mustang. I never actually had a Mustang, then I grew out of it when I was like 14 or 15.
"But I’ve always been a huge car guy, then growing into that and being able to associate myself with that brand name that large, being able to get that car, obviously it’s a blessing. Being able to associate myself and get that car, it’s been awesome."
MORE: Breaking down Georgia QB Carson Beck's NIL deals
Carson Beck Lamborghini
Beck purchased a 2023 Lamborghini Urus Performante in February 2024, shortly after the end of the 2023 college football season.
— Overtime (@overtime) February 6, 2024Cars have been a big part of Beck's life since he was a kid, so it's understandable why that's the decision he made once he was able to make a significant amount of money thanks to NIL deals.
"I love cars. I bought a car. That’s really all it is," Beck said about the reaction to his purchase. "A lot of people are going to look at it and say what a terrible decision, what a terrible choice with his money, but it’s just a car at the end of the day. It’s not too big of a deal. I just drive it around."
There are plenty of people who are infatuated with vehicles. For Beck, he said it's hard to put into words exactly why he loves cars so much, but if one thing is for sure, it puts him in a good mood when he's behind the wheel of a slick ride.
"There’s just something about pulling out of the driveway, hearing a well-built engine, the exhaust, I don’t know how to explain it," Beck said. "I don’t know how to explain it, it just puts a smile on my face."
MORE: Inside Carson Beck's turnover problems in 2024
How much is Carson Beck's car worth?
Beck's new whip certainly isn't cheap.
The starting price for a 2023 Lamborghini Urus Performante starts at $264,671, while it can cost up to $313,880 with extra options.
Carson Beck NIL deal
According to On3, Beck is the 25th-highest player in terms of NIL valuation. While he has just three NIL deals to date, two are very notable brands — Chipotle and Morgan & Morgan.
Carson Beck net worth
As of February 2024, Beck's net worth is roughly $200,000, according to reports.
But that number came frombefore the Georgia QB secured three lucrative NIL deals, so his net worth is likely higher than reported.