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When Carson Beck transferred from Georgia to Miami, he solidified his status as one of the highest-paid players in college football. Lured by an NIL package from the Canes Connection collective reportedly worth between $4 million and $6 million, Beck’s move to Coral Gables was an expensive one, outearning nearly two dozen active NFL quarterbacks before even taking his first snap in a Hurricanes uniform.
While the "South Beach lifestyle" was often personified by his football aspirations and a high-profile relationship with social media mogul Hanna Cavinder, an engine behind Beck's arrival was a massive commercial portfolio. Beyond the university's collective, Beck leveraged his persona and elite arm talent to secure a valuation that climbed as high as $4.9 million by late 2025.
From national campaigns with Powerade, Beats by Dre, and Chipotle to local partnerships like the law firm Morgan & Morgan, Beck’s brand became as synonymous with luxury cars and seven-figure deals as it was with his historic run to the National Championship with Miami.
Here's more on Beck's NIL deals.
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Carson Beck NIL money
Beck’s move to Coral Gables in January 2025 was reportedly anchored by a base NIL salary of $4 million from the Miami collective, Canes Connection. This staggering figure was nearly double the reported $1.6 million package given to his predecessor, Cam Ward.
Carson Beck transferred to Miami on a reported NIL deal worth over $4M, one of the most expensive—if not the most—in college football history.
He just led the Hurricanes to an upset of Ohio State, who built one of the most expensive rosters ever. pic.twitter.com/sU3AFEidYz
Though, some believe Beck did not make near the $4 million that was reported. According to On3, his valuation stands at $3.1 million. This puts him behind tied for fourth in college football players and fifth amongst all athletes:
| Name | School | Valuation |
| Arch Manning | Texas | $5.3 million |
| AJ Dybantsa | BYU | $4.4 million |
| Jeremiah Smith | Ohio State | $4.3 million |
| Brendan Sorsby | Texas Tech | $3.3 million |
| Sam Leavitt | LSU | $3.1 milion |
| Carson Beck | Miami | $3.1 million |
While initial rumors suggested the total could climb as high as $6 million with incentives, industry insiders later clarified that the core agreement was valued closer to the $4 million mark.
MORE: Why did Carson Beck transfer from Georgia to Miami?
Carson Beck NIL deals
Beck’s marketability extended far beyond local collectives. By late 2024, he had already built an "entrepreneurial" brand with 11 different deals totaling an estimated $1.5 million before even arriving in Coral Gables.
Powerade
Leading into the 2024-2025 season, Beck signed a significant deal with Powerade to front their national "Commitment Takes More" campaign. Beck starred in broadcast ads that aired during major college football windows.
Notably, Beck insisted that his offensive linemen be included in the commercial shoots, reportedly punting tens of thousands of dollars of his own potential earnings to ensure his protectors were also paid.
Chipotle
In September 2024, Beck became a marquee face for Chipotle’s "Real Food for Real Athletes" campaign. The partnership featured the launch of "The Carson Beck Bowl," a limited-time digital menu item consisting of his go-to order: a bowl with double chicken, white rice, black beans, tomato salsa, roasted chili-corn salsa, and lettuce.
The deal included the "Two A Days" social media series, which leaned into the "gearhead" persona of Beck and his teammates frequently visiting the restaurant in their high-end cars.
Beats by Dr. Dre
Beck was selected as one of the cornerstone athletes for the "Beats Elite" campaign in August 2024. This deal placed him in a select group of top-tier college stars (including his then-teammate Malaki Starks) used to market the brand’s high-end headphones.
As a "Beats Partner," Beck was featured in national digital advertisements and social media content designed to align the brand with the "pre-game focus" of elite quarterbacks.
Morgan & Morgan
In October 2024, Beck signed with Morgan & Morgan, the nation’s largest injury law firm. Beck was featured on digital billboards, YouTube advertisements, and social media campaigns across both Georgia and Florida.
The firm chose Beck specifically as a "standout role model" to represent their brand to a younger, sports-focused demographic.
Airstar Charter
One of Beck's most "elite" partnerships was with Airstar Charter, a private jet company. Signed in August 2024, the deal made him one of only three college players (alongside Quinn Ewers and Jaxson Dart) with private aviation access.
Beck starred in a sentimental ad for the company alongside his mother and his sister, Kylie. In exchange for his role as a brand ambassador, Beck received flight hours on the company's fleet of Citation jets, allowing him to travel privately between Athens, Miami, and his hometown of Jacksonville.
MORE: Carson Beck's college transfer timeline
Carson Beck net worth 2026
Beck's net worth is estimated to be in the multi-million dollar range, with reports from early 2026 placing his net worth at approximately $1.5 to $2.3 million, according to Marca.
Beck's total combined income over the last 12 months — including his transfer package and national brand deals — is reported to be nearly $10 million. In the 2025–26 season, Beck was ranked as the No. 3 highest-valued football player in the country, trailing only Arch Manning and Jeremiah Smith.
As Beck prepares for the 2026 NFL Draft, his financial profile is expected to shift from NIL-based earnings to a professional contract. He is currently projected by many analysts as a Day 2 or Day 3 selection, with his draft stock heavily influenced by his performance in the 2026 National Championship game against Indiana.
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