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Cardi B's Old Navy denim campaign took the internet by storm.
Old Navy
It seems Old Navy jean sales are going up, up, up.
After the brand released a denim campaign featuring Cardi B in the Curvy Extra High-Waisted Cuffed Wide Leg Jeans, the style sold out in a flash. But on Thursday, the star-approved style was restocked due to popular demand.
“When you have a BBL it’s hard to find jeans… but Old Navy got everything for everybody!” the “Bodak Yellow” hitmaker quipped on X when the photos first dropped.
Sold in sizes 00 to 30, the curve-friendly design features roomier hips but an extra-cinched, no-gap waist. (The same silhouette is also available in the original fit in plus, regular and petite sizes.)
Old Navy Curvy Extra High-Waisted Cuffed Wide-Leg Jeans
Old NavyOld Navy Extra High-Waisted Cuffed Wide-Leg Jeans
Old NavyCardi’s not the only one hooked, as the curvy style has a nearly perfect average out of over 3,000 reviews.
“Between my daughters and myself there are 3 pairs in our house,” one wrote, calling them “vvery comfortable and flattering.”
The Wild West-inspired photo shoot also stars Brooks Nader, Haley Baylee, Quenlin Blackwell, Paloma Elsesser and Wisdom Kaye. Old NavyAccording to Cardi, these blues are also built to last; she recently told People. “I still shop at Old Navy. I think it’s very long-lasting.”
“Sometimes I wanna dress like a ho, sometimes I wanna dress really professional,” she added of her style. “Sometimes I wanna give fashion.”
She was giving back-to-school chic at the brand’s campaign launch event last night, where she paired dark denim capris with a Chanel bag and doubled up on Old Navy’s SoSoft Cropped Crew-Neck Cardigans, layered a blue sweater over a bright yellow one.
Cardi wore two Old Navy cardis at the brand’s launch event in NYC on Wednesday. BFA.com / BACKGRIDOld Navy SoSoft Cropped Crew-Neck Cardigan
Old NavyPage Six Style spotted the rapper having fun at the fashion bash and posing for photos with Gap Inc. chief creative officer Zac Posen.
She wasn’t the only celeb in attendance; Kate Mara, Avantika, Ego Nwodim and Mary Beth Barone were also among the star-studded crowd (and dressed in Old Navy denim, of course).
The brand’s viral fall campaign also starred Brookes Nader, who wears the brand’s Arc Mid-Rise Barrel Jeans on repeat.
“It complements the body so perfectly,” she told Elle of the style. “You really can’t go wrong with these jeans.”
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
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