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Anchor private-sector sponsorship helping turn Canada’s ‘Playground to Podium’ vision into action
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- Capital Power proposes a sponsorship of $5 million in the first year of its planned partnership with Alpine Canada, followed by up to $20 million of additional support over a proposed five-year term.
- The Government of Canada applauds this private-sector investment and is also announcing $2.77 million in supplemental funding for Alpine Canada building on their support to date and bringing Alpine Canada’s total funding for 2026-2027 to $8 million, which includes investments to the Whistler, Panorama and Nakiska national training centres.
- Alpine Canada is inviting additional Canadian winter national sport organizations to join this partnership that delivers system efficiencies putting needed resources behind athletes, coaches, clubs and communities.
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CALGARY, Alberta, Sept. 11, 2026 (GLOBE NEWSWIRE) — Capital Power (TSX: CPX) and Alpine Canada today announced an MOU for a long-term partnership designed to accelerate Alpine Canada’s transformation and help shape a more accessible, connected and high-performing future for Canadian winter sports.
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Capital Power is proposing to invest $5 million in the first year of its partnership with Alpine Canada, providing immediate support to modernize operations and invest in athlete pathways, coaching, national training centres, event hosting, community programming and high-performance initiatives across alpine, para-alpine and ski cross. The goal of the partnership is to make skiing more accessible across regions and abilities, while empowering Canada’s National Ski Team to pursue podium success on the World Cup circuit, at World Championships and at the Olympic and Paralympic Winter Games. This funding will also eliminate all team fees, allowing athletes to devote their time and focus on ski racing.
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Capital Power’s long-term commitment will serve as a private-sector anchor for broader investment in Canadian winter sport. The partnership is designed to grow as other organizations and funding partners come on board, with Capital Power’s potential total support reaching $25 million over the partnership’s initial term, conditioned upon Alpine Canada’s amalgamation with at least one additional national amateur snow discipline coupled with additional incremental government funding. This model is intended to catalyze broader funding and collaboration across Canada’s winter sport system, putting more resources behind athletes, coaches, clubs and communities to better equip Canadian athletes to compete and perform on the world stage.
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“Sport has the power to bring Canadians together, inspire young people, build future leaders, strengthen communities, and our country,” said Avik Dey, President & CEO, Capital Power. “We’re proud to back Alpine Canada as it opens skiing to more Canadians, equips athletes and coaches to compete at the highest level and brings partners together to support a more ambitious future for winter sport. We encourage other Canadian winter sport organizations to join this platform, and together, we can amplify snow sports across our nation as we build to the 2030 Olympic and Paralympic Winter Games.”
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In April, Prime Minister Mark Carney and Secretary of State (Sport) Adam van Koeverden, identified sport as the ultimate nation-builder, with a $1 billion investment, the largest in the nation’s history, to strengthen Canada’s sport system. The government also provided a call for private industry and National Sports Organizations to work with government to build a modernized sport system that better meets the needs of athletes at all levels and all regions of the country. This partnership with Alpine Canada reflects a broader commitment to strengthening Canada’s sport system and bringing Canadians together through sport.
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