In celebration of the boy group's new album Arirang, Target dropped a ton of official BTS merch.

BTS 'Arirang' merch at Target. Target
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BTS‘ album release is right around the corner, and everyone is celebrating, including Target.
Arirang is the boy group’s 10th studio album and their first release post-hiatus, which began in 2022. That’s a whopping four years without any activity as a group, thanks to South Korea’s mandatory military service. The album is set to release on March 20 and features 14 tracks, including “Swim,” which appears to be the title track, along with “Body to Body,” “Hooligan,” “Aliens,” “FYA,” “2.0,” “No. 29,” “Into The Sun” and “Please,” among others. Now that they’ve returned, Target has teamed up with the K-pop act to drop Arirang merchandise alongside the boy group’s official lightstick. You can browse through the Target collection here.
K-pop fans know that official lightsticks are hard to find and buy, and they were even harder to buy back in the early days of K-pop. Thankfully, Target is making buying a BTS lightstick, otherwise known as an ARMY Bomb, easier and more accessible than ever before. If you didn’t know, lightsticks are usually light-up wands that correspond with a specific K-pop group. Every group from Aespa and KATSEYE to Stray Kids has one, often featuring a specific color or motif associated with the group. BTS’ ARMY Bomb has, as you’d expect, a clear bomb-shaped head and BTS’ logo on the inside.
The lightstick lights up, powered by three AAA batteries, all colors of the rainbow including BTS’ official color purple.
The release of this official lightstick comes at a perfect time, given the boy group is embarking on their 2026 world tour in April following the release of Arirang. This means fans will be well-equipped to see BTS live, official lightstick in hand. Speaking of being well prepared for BTS’ Arirang tour, fans can dress in head-to-toe BTS swag with this launch. Target also launched a slew of merch items, including tote bags, socks, hoodies and more in shades of black and gray. The accessories, like the aforementioned $15 tote and $10 two pack of socks, can be purchased in store on March 20 and online on March 21.
The hoodies and crewnecks are an in-store exclusive and can be purchased on March 20. Every piece in the merch line features BTS’ Arirang logo, three circles side by side, somewhere on the garment. The socks come in a pack of two with a white and black pair so folks can mix and match based on their mood. The tote is your standard over-the-shoulder number in black.

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