Callaway apologizes for strange commercial that depicted male golfer tossing female golfer to ground

Callaway Golf and Good Good Golf both apologized after creating and releasing a commercial that included a man tackling a woman on a golf course.

The ad was meant to promote a new Callaway driver, but it was instantly criticized for its insensitive content. Good Good immediately took the commercial down, and both companies issued statements apologizing for the message the ad appeared to promote.

Good Good Golf has grown its presence in the golf world over the past few years, while Callaway is one of the premier brands in the golf industry. The commercial was supposed to unveil a partnership between the two companies, but it quickly turned into a controversy.

Here's why Callaway apologized for the commercial.

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Callaway apologizes for commercial that depicted male golfer tossing female golfer to ground

Callaway apologized for releasing a commercial with Good Good Golf that depicted a male golfer tackling a female golfer to prevent her from touching his driver. The commercial was meant to promote Callaway and Good Good's new driver collaboration, but the ad was widely criticized as soon as it was released.

"Last week, Good Good Golf and Callaway posted a video to promote a co-branded driver," Callaway Golf CEO Chip Brewer said. "While the video was produced by Good Good, it was approved by Callaway prior to posting. That approval should never have happened. Mistakes were made, and we are taking the matter very seriously."

Brewer mentioned that the company is opening an investigation to determine how the commercial was approved and stressed that the commercial doesn't align with Callaway's values.

"As we deal with the consequences of our mistake and complete our investigations, I want to make it clear that we sincerely apologize for the video. The content was inappropriate and does not reflect our values. To be clear: We are unequivocally against discrimination, domestic violence or threatening behavior of any kind."

A Message From Our CEO: pic.twitter.com/JMFDngCVSb

— Callaway Golf (@CallawayGolf) August 25, 2026

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Callaway commercial that prompted apology

Callaway and Good Good Golf collaborated to create a new driver for the fall, but the commercial to promote the driver was what caused the controversy. The ad was meant to parody a horror movie, but the presence of a male golfer tackling a female golfer soured the entire video.

The full Good Good driver video was actually 60 seconds long, and it seems like it was meant to be some sort of horror-movie spoof? It’s still viewable in some posts. (Here’s most of it:) pic.twitter.com/UBhUmKBQZY

— Stina Sternberg (@StinaSternberg) August 24, 2026

What is Good Good Golf?

Good Good Golf is a group of golf content creators who have become popular enough to create its own brand of golf apparel over the past six years. The group has 2.13 million subscribers on YouTube and owns one of the biggest and most popular golf content channels on YouTube.

— Good Good Golf (@goodgood_golf) August 22, 2026

Over the years, Good Good Golf has assimilated into the professional golf world with appearances on Golf Channel and collaborations with golf companies.

Statement from Good Good Golf

Good Good Golf released a statement almost immediately after taking the commercial down apologizing for its insensitivity.

"We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand. We have since taken that content down and sincerely apologize" the statement read. "Good Good has always stood for making the game of golf more inclusive to all and we will continue to ensure that is our mission moving forward."