5 hours ago
1
“Call Her Daddy” podcaster Alex Cooper is ready to take over the silver screen.
Cooper — who runs the Unwell network that has development deals with other influencers, and also hawks products like a new hydration drink — told the crowd at the Amazon Port at Cannes Lions 2025, “We have multiple scripts slated to be turned into films.”
Cooper, who signed a whopping $125 million, three-year deal with SiriusXM in 2024, also puts on 15 live events per year, just dropped a Hulu docuseries, “Call Her Alex,” and teased, “We also have film and television.”
Cooper is currently executive producing a reality dating show filming on a luxury yacht near Malta called “Overboard for Love.”
“All these people [on the show] are going to be so famous,” Cooper said. “I am watching the dailies and I’m like, ‘You’re going to be famous, you’re going to be famous. This is amazing!'”
Cooper compared the show to the popular hit “Love Island.” “I am obsessed with reality shows so the fact I have been able to start my own dating show, I am in heaven.”
Cooper’s Unwell has also partnered with the National Women’s Soccer League to create fan activations, and has ideas about how to connect the female players with both fans and brands.
“In speaking to a lot of female athletes — and I think every woman here at Cannes can relate — [the issue] is that people have a really hard time understanding that women can be multidimensional. We are able to watch LeBron [James] be a father and one of the greatest basketball players of all time, and I think as a woman you can’t fathom that if she is a female athlete she has a personal life and a personality and a sense of fashion and style and all those things.”
Cooper says she has found that female athletes are concerned about social media.
“A lot of the women I have spoken to are afraid to amplify themselves on social media,” she explained. “You see the rise of women right at the end of their careers right before they retire, they start to post more and come out of their shell a bit because they feel like, OK now I can lean into a different side of myself.”
Her suggestion to pro leagues is to get fans more invested in the players both on and off the field. “From the jump the rookies should come in and create a TikTok, create your Instagram account, show your personality. That’s how people are going to become more invested in the sport — if they are invested in the actual human being wearing the jersey,” she said.
Said Cooper: “Women are so incredible, we have stories to be told. Who buys the most s–t? Women. These are the people you want to get your brand in front of.”
English (US)