BTS’s ‘Comeback Live’ Special Drew 18.4 Million Views on Netflix

BTS’s livestreamed comeback concert captured 18.4 million global viewers on Netflix, the streaming giant reports.

The one-hour show was beamed out from the superstar boyband’s performance Saturday (March 21) in their native Seoul, South Korea, an event that marked the first time all seven members had performed together since October 2022.

Some 100,000 members of BTS’ ARMY were watching on at the historic Gwanghwamun Square, as RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook showcased their latest album ARIRANG, which dropped on the previous day, on Friday.

The Netflix special nabbed top spot in 24 countries, according to a statement, and cracked the weekly top 10 in 80 countries. To-date, the campaign has reached 2.62 billion global social impressions just on Netflix’s own channels.

On the same day as the show, Spotify announced that ARIRANG, the boy band’s first album in six years, had become the platform’s most-streamed album in a single day in 2026 so far. The release also set a new record as the most-streamed K-pop album in Spotify history.

BTS last released a full-length album in 2020, when Be debuted at No. 1 on the Billboard 200, before members of the split off to fulfill mandatory military service and pursue solo ventures.

It’s full steam ahead for the superstar septet, which  will soon fill stadiums around the globe for their largest world tour yet, touching down in 34 regions throughout 2026 and 2027.

But first, BTS have touched down in the United States for promotional activities in support of ARIRANG. After answering fan questions and performing at a Spotify event in New York City, the septet will appear on The Tonight Show Starring Jimmy Fallon on consecutive nights. RM, Jin, Suga, j-hope, Jimin, V and Jung Kook will sit down with Fallon for a group chat and a performance on Wednesday (March 25), and return the following evening for another performance from ARIRANG.

Netflix is going all-in with The Bangtan Boys. This Friday, March 27, the streaming platform exclusively rollouts out BTS: The Return, a new documentary about the making of ARIRANG which is said to offer an “unprecedented behind-the-scenes” look at the pop singers.  

The long-awaited return of BTS could provide HYBE with a massive financial boost in 2026, with Billboard estimate that  the new album and tour could generate more than $1 billion in revenue from concerts, merchandise & licensing, album sales and streaming over a 12-month period.