BrewDog Bars Draw Record Fan Turnout as Global Tournament Fever Drives Double-Digit Growth

Article content

At BrewDog Waterloo, the UK’s largest bar, thousands of supporters have gathered to watch tournament action in an atmosphere that blends stadium-level excitement with BrewDog’s renowned hospitality. Across the network, fans are arriving early, staying longer, and turning match days into all-day social occasions centred around great beer, food, and community.

Article content

Lauren Carrol, Chief Commercial Officer, BrewDog, said, “This is exactly what great hospitality should look like: people coming together to share unforgettable moments over exceptional beer. The tournament has created a tremendous platform, but the demand we’re seeing for American craft beer extends well beyond match days. SweetWater, Montauk and Blue Point sold through their initial allocations within days, we’ve already reordered inventory, and consumers continue to discover these brands both online and in our bars. Combined with the continued strength of Punk IPA and our core BrewDog portfolio, it’s a powerful reflection of the health of the craft beer category and the strength of our platform.”

Article content

Article content

Carrol added, “The world’s biggest sporting moments have always had the power to bring people together. What we’re seeing this summer reinforces the enduring role bars play as gathering places for communities. Fans aren’t just watching the matches; they’re creating memories, celebrating together, and making BrewDog part of those experiences.”

Article content

The momentum underscores the enduring appeal of live sports and the important role bars play in bringing communities together. As fans seek memorable experiences beyond watching matches at home, BrewDog’s bars have become destinations where supporters can celebrate, connect, and be part of something bigger.

Article content

With tournament action continuing throughout the summer, BrewDog expects continued momentum across its bar network as fans seek premier destinations to watch the world’s game, enjoy exceptional beer, discover new American craft favourites, and beat the heat.

Article content

About BrewDog  
BrewDog, the #1 craft beer brand in the UK, has always had one mission: making people as passionate about great beer as we are.  

Article content

From iconic classics like Punk IPA, to crowd-pleasers like Lost Lager and Wingman, to boundary-pushing innovations like NanoDog, BrewDog has been brewing bold, distinctive beers since 2007. Born in Scotland and built by a passionate community of beer lovers, BrewDog has grown into one of the world’s most recognizable craft beer brands, with a global presence spanning breweries, bars and distribution across multiple international markets. BrewDog’s future will continue to be shaped by the three things that matter most: People, Planet and Beer.

Article content

Article content

For more information, visit www.brewdog.com or follow @BrewDog on social media.  

Article content

About Tilray Brands 
Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods and craft beverages. 

Article content

For more information on how we are elevating lives through moments of connection, visit Tilray.com and follow @Tilray on all social platforms. 

Article content

Forward-Looking Statements
 Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.  

Article content

Article content

Article content

Article content

Article content

Article content

Article content

Article content