Disney is planning mass firings in the coming months as new CEO Josh D’Amaro forms the company to his liking, reports say.
Up to 1,000 employees are expected to receive their pink slips from the company with the famous mouse.
Most of the cuts will be from the marketing department. Disney is reacting to intense competition from Amazon and YouTube in the tech and streaming spaces, the Wall Street Journal reported.
D’Amaro replaced longtime Disney CEO Bob Iger in February. The company’s board voted unanimously then to install D’Amaro as the entertainment giant’s next CEO.
The new cuts were planned before D’Amaro took power. Disney laid off more than 8,000 people since Iger returned as the company’s CEO in 2022.
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The majority of layoffs originated in the entertainment, ESPN or corporate operations divisions. The theme parks and cruise line for the company continue to grow, the Journal reported. Disney employed 231,000 people at the end of its 2025 fiscal year.
Disney operates the famed Disney World theme park in Orlando and Disneyland in Anaheim, California.
D’Amaro was head of Disney parks and cruises, consumer products and Walt Disney Imagineering before he took the reins of the company. He began his career in 1998 at Disneyland. He preached about the company being in a “category of one” earlier this year.
“While others in our industry are consolidating just to compete… Disney is in a category of one, poised to accelerate into our next era of innovation and growth,” he said.
Disney joins other entertainment giants like Sony and production company Bad Robot in enacting cuts.
Sony slashed hundreds of jobs as a strategic move as it leans into Playstation and anime, the Hollywood Reporter reported.
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