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The battle for attention created screen time.
The opportunity ahead is playtime.
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Rather than competing with technology, Kabuni is harnessing it to inspire movement, participation and real-world activity.
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Its K10 format transforms training into competition, allowing players to improve through challenges, rankings, leagues and gameplay mechanics powered by real sporting performance.
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Every shot played, every ball bowled and every training session completed contributes to a player’s digital progression.
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It is a model that has the potential to reshape how an entire generation engages with sport.
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India Chosen as the First Global Launch Market
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Kabuni selected India as the launchpad for its global ambitions for one simple reason.
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No nation combines passion for cricket, youth participation and technological adoption at the scale of India.
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The company believes the country represents the ideal environment to demonstrate how AI can democratise access to coaching, talent identification and sporting opportunity.
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The launch follows the announcement of strategic education partnerships, including White Canvas India, as Kabuni begins building one of the largest school and grassroots sporting ecosystems in the country.
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Through the Kabuni Premier League, schools, students and communities will gain access to a connected platform where coaching, competition and talent development operate as a single experience.
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A Defining Moment for Kabuni Sports
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Yesterday’s showcase represented more than a product launch.
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It marked the public unveiling of a vision that has been years in the making.
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A vision where elite coaching becomes accessible.
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Where technology encourages participation rather than inactivity.
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Where data enhances development rather than replacing human insight.
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And where every child has the opportunity to discover and fulfil their sporting potential.
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What began as an ambitious idea has now emerged onto the global stage.
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Nimesh Patel, Co-Founder and CEO of Kabuni, said:
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“Yesterday was about demonstrating what becomes possible when sport, technology and purpose come together. We believe every child deserves access to great coaching, meaningful competition and the opportunity to realise their potential. Kabuni exists to help make that possible.”
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Patrick Badenoch, Co-Founder and CFO of Kabuni, added:
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“PLAYTIME 2026 was the beginning of something much bigger than a product launch. It was the first step in building a global movement around participation, development and opportunity through sport. The response from athletes, schools, educators and partners has been extraordinary.”
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The Beginning of an Annual Global Gathering
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Kabuni also confirmed that PLAYTIME will become its flagship annual event.
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If Apple has WWDC and Salesforce has Dreamforce, Kabuni now has PLAYTIME.
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An annual gathering dedicated to the future of grassroots sport, coaching, education, competition and technology.
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The company plans to use future editions to unveil new products, partnerships, sports and innovations as its ecosystem continues to expand globally.
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Beyond Cricket: Building a Global Multi-Sport Platform
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While cricket provides the foundation for Kabuni’s initial rollout, the company’s ambitions extend far beyond a single sport.
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The PlayOS architecture unveiled in Mumbai has been designed as a multi-sport operating system capable of supporting coaching, performance analysis, competition and talent development across a wide range of disciplines.
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