Josh Allen has fully embraced Buffalo.
The Bills couldn't have found a better representative of their community than Allen, the superstar quarterback and down-to-earth human.
There are countless examples of Allen's impact on those around him, and the latest came this week.
Allen has signed on as an equity partner in the Buffalo-based New Era Cap company.
As part of the deal, Allen will be known as the Director of Billustration.
What's that mean?
It means each week of the season, Allen will head over to Oishei Children's Hospital. There, a kid will help design the hat that Allen will wear to the Bills' game that week.
MORE: Von Miller makes his free agency decision
Talk about creating some special moments and memories.
Of course, Allen won't just wear those hats to the games. He'll then swap on his helmet, go on the field and put together another MVP-caliber season.
Buffalo's adopted son continues to expand his legendary local legacy.
MORE NFL NEWS:
- Tua Tagovailoa's contract pays him extra if he stays healthy
- Browns' defender retires the day before turning 27
- The locker room reason Trey Hendrickson's contract saga could go sideways
- Browns rookie QB criticized for only having 'a firm handshake and intangibles'
- Justin Fields given a career ultimatum before Jets debut
- Johnny Manziel reveals a big college regret