One player the entire NFL world will be watching like a hawk this offseason is Buffalo Bills receiver Keon Coleman.
After an up-and-down Year 2, and the trainwreck of a press conference that saw him get thrown under the bus, many think Keon's future is anywhere but in Buffalo.
However, Joe Brady is now the head coach, so at least he has someone in his corner as he approaches Year 3.
And for general manager Brandon Beane, when asked what he needs to see from Coleman for the franchise to trust him long-term, he gave a superb answer.
"I think we need to see Keon have the offseason he had a year ago, which was excellent, we couldn't have asked for anything more,” Beane said. “He had an excellent camp. Let's do that again. It's the maturity. It's the off-the-field that can get in the way. That is the challenge to Keon. Don't let some of the maturity issues off the field affect the product on the field. If he does that, he'll have every chance.”
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Coleman facing defining offseason
So the path forward for Keon is now laid out, and it couldn't be easier to follow.
Be present for the offseason program and don't let the off-field issues that derailed his 2025 season happen again.
While he still has two years left on his rookie contract, you get the sense that this might be Keon's final chance to register the level of trust needed for the offense to consistently look his way in the passing game.
So it is all in front of Coleman. He knows what he has to do; now he's got to do it.
If he goes, great, the Bills will have a good weapon for Josh Allen. If he doesn't, well, the clock might strike midnight on his time in Buffalo.
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