A new season of HBO’s Hard Knocks focusing on Bill Belichick‘s first season coaching at the University of North Carolina was reportedly scrapped after his girlfriend, Jordon Hudson, derailed negotiations with several demands.
The New York Times reports Hudson demanded partial ownership of the show and content approval on the season, just days before the series was meant to be announced. Hudson was also reportedly negotiating with a rival production company to create a documentary series focusing on a similar angle.
Her demands led NFL Films to cancel the entire project.
In another report about why the Hard Knocks season about the Tar Heels fell through, one of the show’s executive producers alluded to difficult negotiations, saying, “The conversation took a turn we were not comfortable with.”
The Times report highlights growing concerns that Hudson has been given outsized control over Belichick’s estate and business matters. The former New England Patriots coach practically confirmed that himself during a recent appearance on Good Morning America when he said they share “a good personal relationship.”
“She’s been very helpful to me. She does the business things that don’t relate to [University of] North Carolina that come up in my life so I can concentrate on football. And that’s what I really want to do,” he said.

Hudson’s LinkedIn account even lists her as the chief operating officer of Belichick productions, according to The Wrap.
Concerns about their relationship first arose after the couple went viral for a CBS interview in which she reportedly interrupted several times to keep Belichick from answering certain questions.
In one instance caught on camera that quickly went viral, Hudson did not allow Belichick to share how they first met.
The moment was troubling enough that former NFL player Michael Strahan pressed Belichick for details about their relationship during his appearance on GMA.
“We have a good personal relationship,” Belichick said on the show, before adding, “And you know I’m not talking about personal relationships Michael, you know that.”