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There was a significant amount of chatter before North Carolina's matchup with UCF in Orlando. One of the biggest storylines was the status of Bill Belichick's girlfriend Jordon Hudson, and if she would be accompanying the Tar Heels to the Sunshine State?
The 24-year-old former beauty pageant contestant made the trip to the Bounce House and was spotted on the UNC sideline talking with her 73-year-old boyfriend before the game. But being there wasn't the topic buzzing on social media. Hudson's top, skirt, and knee-high white boots had people stunned, asking if this was appropriate attire?
Bill Belichick gets some girlfriend time before UNC’s game today… pic.twitter.com/fJAvWxXRRg
— Kalshi CFB (@KalshiCFB) September 20, 2025Hudson's appearance on the road comes after rumors she blew off an opportunity to be on Season 34 of Dancing with the Stars. It also puts a spotlight on her day-to-day responsibilities with the program. She feels comfortable being around the team and Belichick enjoys the company. However, this goes further as she was spotted giving hugs as players entered the locker room the win over Charlotte.
Just a week earlier, Hudson was roaming the UNC sideline during the season-opening loss to TCU. For some, her presence both with the football team and university leadership raises questions. Hudson has not been shy in adopting a role that extends beyond the relationship with Belichick, particularly given her background as his publicist and advisor.
UNC has one of the greatest football minds, but does that come with the cost baggage? We'll see how this story continues to play out during his tenure in Chapel Hill.
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