Bethenny Frankel (and the Page Six staff) swears this ‘insanely elite’ scent is worth the hype

Got milk?

Bethenny Frankel shared a rave review of DedCool’s Xtra Milk Eau de Parfum on Instagram Stories last week, calling it “insanely elite” and saying she’s adding it to “every travel bag.”

She’s far from the only one buying it in bulk; Page Six’s own senior social media editor, Kelly Laske, is equally hooked on the bergamot, white musk and amber blend.

“I’ve never had a perfume that lasts quite literally all day,” Kelly raves of the unique fragrance, which the brand swears “smells like you” and “feels like pure comfort.”

DedCool Xtra Milk Eau de Parfum

Dedcool

Word is traveling fast at Page Six HQ, as managing editor Ally D’Aluisio recently asked Laske what perfume she was wearing — and then bought a bottle on the spot.

“Craziest part? She actually asked what I was wearing during the later half of the work day, which is proof it really does last,” says Kelly, who first found out about the fragrance through content creator Julia Mervis — and “multiple” other videos across her TikTok feed.

Kelly Laske swears by the stuff — and she’s converted other Page Six staffers, too. Elephante

“One thing that a lot of the users had in common was that they ‘blind bought’ the scent without smelling it and were totally satisfied with their purchase,” she noted.

If you’re still skeptical, the musky must-have also comes in a 15-milliliter size for $30. (Though given the 1.7-ounce full-sized spray is under $100, it’s already a steal compared to most other celeb-approved perfumes.)

If you can’t get enough Xtra Milk, DedCool also offers a body wash, incense and even laundry detergent featuring the fragrance.

And with most priced under $50, it’s easy to milk this sweet scent for all it’s worth.

Why Trust Page Six Style Shopping

This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.