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DUBAI, United Arab Emirates — Beno, Dubai’s luxury experiences platform, announced the opening of a new premium guest lounge at Marsa Al Arab, developed in partnership with Jumeirah Group, the hospitality arm of Dubai Holding. The lounge adds a permanently staffed guest-services layer to one of Dubai’s newest ultra-luxury marine developments. Marsa Al Arab Marina, operated by D-Marin adjacent to Jumeirah Burj Al Arab, offers 82 berths for yachts of up to 61 metres and holds Superyacht Ready and Blue Flag certifications.
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Beno coordinates yacht charters from the lounge, supported by a nine-vessel fleet berthed at the marina. Among them is Santorini, a 115-ft superyacht featuring five cabins that can accommodate up to 12 overnight guests and up to 80 guests for day charters. The yacht is equipped with a jacuzzi and flybridge and is operated by a multilingual crew. Guests can also enhance their private yacht rental experiences with add-on services such as jet skiing, flyboarding, wakeboarding, fishing and other activities. Beno staff can also arrange transfers to the relevant water sports hub. The company operates water sports facilities across Jumeirah’s Dubai hotel portfolio and at Jumeirah Beach Residence.
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Reservations can be made at the lounge, through the Beno website, or via the company’s mobile app. Beno also accepts cryptocurrency alongside conventional payment methods, an option that remains relatively uncommon among charter and mobility operators in the region.
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“At Beno, we believe in redefining transportation and lifestyle services through innovation, strategic partnerships, and sustainable growth,” said Aiham Bader, CEO and Founder of Beno. “Our vision is to empower your journeys, connect you with unparalleled experiences, and set new standards of excellence in every service we offer. With a steadfast commitment to progress, we will continue to foster bespoke solutions, embrace cutting-edge technologies, and create a legacy of impact that transcends expectations.”
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Beyond yacht charters and water sports, Beno offers helicopter tours, desert experiences, supercar rentals, and private jet services, connecting residents and visitors with curated ways to experience Dubai.
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About Beno:
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It is a Dubai-based luxury lifestyle and mobility platform providing luxury car rental, yacht charter, private jets, helicopter charter, buggy rentals and water activities across the United Arab Emirates, with operations at Marsa Al Arab, Umm Suqeim 3, Jumeirah Beach Residence.
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