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Puka Nacua and entrepreneur Shay Mitchell got it done at San Francisco’s Ghirardelli Square, hosting the “Béis Bowl Weekend” pop-up event at the San Francisco Brewing Co. With the activation, the brand capitalized on the festivities surrounding Super Bowl LX. The event at 3150 Polk Street drew hundreds of fans to “The City by the Bay” ahead of the big game.
Nacua had a dominant 2025 campaign for the Rams. The former BYU wide receiver, coming off a First-team All-Pro selection, led the NFL with 129 receptions and 1,715 receiving yards during the regular season. The performance made him the face of the brand’s first major sports-lifestyle crossover.
While Bad Bunny headlined the halftime show during the Super Bowl, Béis founder Shay Mitchell had some headlines of her own to make. She called it the Béis Bowl.
Mitchell, who hosted the event on Feb. 7, selected Nacua as her official co-host.
“Bad Bunny did the halftime. Béis did the weekend,” Mitchell captioned a post.
The snap showed a digital timer set to 00:00:00 and white traffic cones branded with the Béis logo. Mitchell was pictured on the left, wearing a brown leather jacket and plaid skirt, while Nacua stood to the right in a blazer and jeans.
“Bad Bunny did the halftime. Béis did the weekend,” Shay Mitchell. @AsapPuka pic.twitter.com/PbUX9rclyh
— MOHAMMAD ASIF ANSARI (@WriterMohammad) February 11, 2026The exclusive activation featured a “Gameplan” itinerary that included football-themed challenges where Nacua and Mitchell competed against guests. Nacua utilized the event to engage with the local community days after participating in the 2026 Pro Bowl Games at San Francisco’s Moscone Center.
“I’m really happy for those guys; I think there were a lot of guys that were also recognized as alternates,” Rams head coach Sean McVay stated regarding the Pro Bowl honors.
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Despite missing out on a Super Bowl appearance, Nacua continued his stellar play into the postseason. In the NFC Championship on Jan. 25, the Rams wideout recorded nine catches for 165 yards and a touchdown against the Seattle Seahawks.
Nacua wasn’t the only one making waves on social media. On Jan. 31, he initiated a viral exchange by quoting an interview featuring actress Sydney Sweeney, who noted she needed someone to “go skydiving with me.”
“Love skydiving,” Nacua wrote. During the 2026 Super Bowl media week, he escalated the joke, claiming, “I have reservations for us on Wednesday, actually.”
Love skydiving https://t.co/evgL5lqw7M
— Puka Nacua (@AsapPuka) January 31, 2026However, the All-Pro pass catcher later admitted to Overtime that the claim was a “full send” joke, confessing he has an actual fear of heights. Speaking to NFL Network’s Colleen Wolfe ahead of the NFL Honors, he maintained the bit, promising to “get a video of it.” The “No Fear” mantra on his cleats was cited as motivation.
While Nacua and the internet had their fun, Sweeney has been linked to music executive Scooter Braun throughout early 2026. On the other hand, Nacua was photographed dining with influencer Hannah Stocking at Matsuhisa in West Hollywood on Jan. 31.
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