Ayesha Curry looks ethereal in new campaign for Sweet July Skin

Ayesha Curry is back with a new release for Sweet July Skin.

The brand, founded by Curry in 2023, is expanding into lip care with the debut of its new Lip Treatment Collection, which just launched over the weekend. Spending over two and a half years in development, Sweet July Skin’s Lip Treatment marks a significant new chapter for the brand, as the product delivers a deeply nourishing formula inspired by the same culinary-forward ethos that defines the rest of the Sweet July Skin line. Per the brand, this multi-benefit treatment is designed to hydrate, smooth, and visibly plump lips, offering both immediate softness and long-term moisture barrier support.

Curry posted a set of pictures showing off the lip gloss on her Instagram over the weekend, and looked stunning in the photos. The caption read, "It's here ✨ the new daily hydrating Lip Treatment with lip plumping peptides + antioxidant fruit oils," with fans commenting, "Congratulations!" and "Love the lychee and the applicator is so nice!!!"

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Launching just in time for summer, the new lip treatment complements Sweet July Skin’s mission of wellness, radiance, and real results. This expansion comes as consumer demand for clean, functional lip care continues to grow and positions Sweet July Skin at the forefront of beauty rooted in intention and efficacy.

The collection will debut in three distinct flavor profiles: Essential (unscented), Lychee Jelly and Guava Jelly. For those looking to explore the full range, Sweet July Skin will also offer a Discovery Set featuring all three. Each treatment retails for $24, with the Discovery Set priced at $64. 

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