"Ayesha Curry had something to do with this" - NBA Fans Stunned as Steph Curry Cuts Ties with Under Armour as Curry Brand set to operate solo

Steph Curry and Under Armour have mutually agreed to end their 13-year partnership, ESPN's Shams Charania confirmed on Thursday. For the longest time, fans associated the Golden State Warriors star with the sportswear company. Charania reported via X (formerly Twitter) that Curry Brand will operate independently.

After Curry left Nike in 2013, he was signed by Under Armour. The two parties helped each other reach success as partners. This is why it shocked many fans to find out that the four-time NBA champion has left the company.

Following the news, fans revealed their thoughts on Curry's decision. Here are some of what the fans said.

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"I can’t prove it yet but I know Ayesha Curry had something to do with this," a fan said.

Fans react to Curry leaving Under Armour, ending their 13-year partnership.

Under Armour losing Steph is like losing your last lifeline on Who Wants to Be a Millionaire. That stock chart telling the whole story. 😬📉" another fan commented. "lol Under Armour bout to fall off the face of a cliff now," a fan said.

Other fans joked about the potential new look of future Steph Curry shoes.

"Finally Curry shoes might be cool," someone commented. "Stephen Curry going solo? Sneakers about to have more personality than ever," a comment read. "No one was rockin them shoes anyway," one fan said.

Curry Brand was launched by Steph Curry and Under Armour in 2020. The Warriors star was named president of the brand, and it targeted signing other athletes.

CEO of Under Armour Kevin Plank released a statement addressing the brand's split with the two-time MVP. According to Plank, it's the right moment for Curry Brand to grow separately.

The Warriors star also released a statement to address the news.

“I’m excited for a future that’s focused on aggressive growth with a continued commitment to keep showing up for the next generation,” Curry said.

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Under Armour still plans to develop basketball products after parting with Steph Curry

Steph Curry was the biggest athlete that Under Armour has signed. Fans can contend that his rise to NBA stardom made the clothing firm famous.

Despite losing its best asset, Plank said that the company will continue to develop new basketball products.

“This move lets two strong teams do what they do best,” Plank said in the statement. “Under Armour is focused on product innovation and performance for athletes at every level. Curry Brand gets the independence to determine its own future. That’s good for Stephen and good for UA.”

Aside from basketball, Steph Curry's former partner talked about the opportunities the brand has in football.

Edited by Reign Amurao