.jpg)
6 hours ago
1
Article content
Fort Worth, TX, July 28, 2025 (GLOBE NEWSWIRE) — FOR IMMEDIATE RELEASEAudiense launches MCP Connectors: Bringing Audience Intelligence into your AI Workflow
THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLY
Subscribe now to read the latest news in your city and across Canada.
- Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.
- Daily content from Financial Times, the world's leading global business publication.
- Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.
- National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.
- Daily puzzles, including the New York Times Crossword.
SUBSCRIBE TO UNLOCK MORE ARTICLES
Subscribe now to read the latest news in your city and across Canada.
- Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.
- Daily content from Financial Times, the world's leading global business publication.
- Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.
- National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.
- Daily puzzles, including the New York Times Crossword.
REGISTER / SIGN IN TO UNLOCK MORE ARTICLES
Create an account or sign in to continue with your reading experience.
- Access articles from across Canada with one account.
- Share your thoughts and join the conversation in the comments.
- Enjoy additional articles per month.
- Get email updates from your favourite authors.
THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.
Create an account or sign in to continue with your reading experience.
- Access articles from across Canada with one account
- Share your thoughts and join the conversation in the comments
- Enjoy additional articles per month
- Get email updates from your favourite authors
Sign In or Create an Account
or
Article content
Fort Worth, TX – July 28, 2025
— Audiense, the leading audience intelligence platform, today unveiled its MCP (Model Context Protocol) connectors – seamless integrations that bring audience insights directly into AI tools like Claude and ChatGPT.
Article content
Article content
This marks a major leap forward in how marketing, research, and strategy teams work with audience insights – making them accessible, actionable, and customizable, without a single line of code.
Article content
Article content
Bringing Audience Intelligence into the AI Ecosystem
Article content
By signing up you consent to receive the above newsletter from Postmedia Network Inc.
Article content
The new MCP connectors act as real-time bridges between all Audiense consumer intelligence products (including Insights, SOPRISM, Demand, and Tweet Binder) and today’s leading generative AI platforms. Instead of pulling data manually or scanning through insights, users can interact with audience data directly within the AI tools they’re already using and generate outputs like:
Article content
Article content
Article content
- Full-funnel campaign strategies
Article content
Article content
- White space opportunities
- Creative concepts and briefs
Article content
All using simple prompts, bringing audience intelligence into their everyday workflows, instantly and intuitively.
Article content
“AI isn’t just a productivity hack; it’s becoming the new interface for how brands engage with their audiences. With MCP, we’re embedding Audiense insights directly into that workflow, empowering users to interact with their audience segments in real-time, uncover deeper understanding, and shape strategy without friction. It’s not just about working faster, it’s about building smarter, more dynamic conversations with the people that matter most.” – Jim Swift, CEO of Audiense
Article content
Article content
Built For How You Work
Article content
Whether you’re shaping strategy or executing creative, Audiense’s MCP connectors are designed to support the way modern teams operate, helping them move faster, think deeper, and create better.
Article content
For Marketers: Build campaign strategies, messaging frameworks, and creative briefs on the fly.
For Analysts: Compare audience segments, spot trends, and test hypotheses without touching code.
For Strategists: Uncover white space, surface opportunities, and turn audience insight into competitive advantage.
For Content & Creative Teams: Generate content calendars, brainstorm ideas, and adapt tone of voice to each persona.
Article content
“This isn’t just about saving time. It’s about possibility. Whether you’re writing a brief, testing a hypothesis, or developing an agent, MCP connectors give you a faster, more flexible way to turn insight into action.” – Javier Burón, Product Strategist at Audiense
Article content
Rethinking How You Work with Insights
Article content
MCP connectors are designed for speed, flexibility, and real-world applications – redefining how teams interact with insights and deliver outcomes.
English (US)