Tuesday October 13, 2026 6:21 am PDT by Joe Rossignol
The new Apple TV 4K announced today is even more expensive than the previous model, with U.S. pricing set at $299.
The new Apple TV 4K only has a single configuration available with 128GB of storage, Wi-Fi 7, and an Ethernet port. The previous model had two separate configurations that were most recently priced at $199 and $249 in the U.S. following an earlier price increase. All in all, the Apple TV 4K's starting price has now gone from $129 to $299 this year.
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