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Edery & Lord Communications win Best in Show Campaign. Paradigm and Edgewell take home Top Creative Campaign of the Year
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TORONTO — The Canadian Public Relations Society (CPRS) Toronto Chapter has announced the winners of the 2025 annual ACE Awards. The prestigious awards celebrate the industry’s top communicators and public relations programs and campaigns from the past year.
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The ACE Awards Gala was held last night at The Carlu in Toronto, during which 25 gold, 53 silver and 56 bronze trophies were presented to PR professionals from the Greater Toronto Area.
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“Congratulations to all the 2025 ACE Awards finalists and winners,” said Andrea Chrysanthou, President of the CPRS Toronto Chapter. “We received more than 150 incredible entries highlighting this year’s most creative and impactful campaigns. They all demonstrate the exceptional level of expertise within our industry.”
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The ACE Awards celebrate excellence in creativity, innovation, and impact within the public relations and communications industry. They honour outstanding campaigns in multiple categories, including events, media relations, social and digital media, community relations, corporate social responsibility (CSR), government relations, brand development, employee engagement, issues and crisis management, and diversity, equity, and inclusion.
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“I would like to extend my sincere gratitude to our Board of Directors and the dedicated volunteers who worked tirelessly to make these awards possible,” said Chrysanthou. “I also want to express my appreciation to this year’s sponsors, including The Canadian Press and Business Wire. Their support has enabled us to continue celebrating the outstanding communicators in industry.”
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CPRS Toronto would like to congratulate the following winners for their commitment to professional excellence:
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The 2024 ACE Award recipients included:
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Best in Show
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F***Off Open-Net Pen Salmon Farms – Edery & Lord Communications / Pacific Wild
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Top Creative Campaign
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Mighty o.b. Makes a Comeback with Gen Z – Paradigm, Edgewell Personal Care
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Best CSR or Cause-Related Campaign
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- I am Number 12 Campaign: ChangeMakers and Takeda – Gold
- SHT: IKEA Canada and Edelman Canada – Gold
- Unboxing Hunger: ChangeMakers and Save the Children – Silver
- Let’s Talk About Sex Trafficking: ChangeMakers & Covenant House Toronto – Silver
- Short Life Stories: Narrative XPR, Bensimon Byrne, White Ribbon – Silver
- Driving Your Future: Mercedes-Benz Canada with Team X (Omnicom Canada agencies Porter Novelli Canada, TrackOMC) with The Go-To. – Silver
- Powerline Safety: Proof Strategies & Electrical Safety Authority – Silver
- McHappy Day: McDonald’s Canada x Weber Shandwick Canada – Silver
- Fraud Fighters: Interac Corp. with Burson – Bronze
- Toronto Refugee Crisis Summer of 2023: DAYO Media & Communications Inc. – Bronze
- F***Off Open-Net Pen Salmon Farms: Edery & Lord Communications / Pacific Wild – Bronze
- Pet Hunger Awareness Day™: Porter Novelli + PetSmart Charities of Canada – Bronze
- “Step Up for Sustainability”: Maple Leaf Foods & Strategic Objectives – Bronze
- Heart & Stroke x Heart Month Campaign: Heart & Stroke and Talk Shop – Bronze
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Best Publication
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- Billy Bishop Airport ESG Report: PortsToronto – Silver
- REACH Magazine: CIFAR – Bronze
- Unity in Canada’s Accounting Profession: CPA Canada – Bronze
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Best Social Media Campaign and/or Best Use of Influencers
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- Mighty o.b. Makes a Comeback with Gen Z: Paradigm, Edgewell Personal Care – Gold
- Weber 2024 Social Media Campaign: Weber-Stephen & Strategic Objectives – Gold
- #OwnYourWellness: Porter Novelli and Florida Department of Citrus – Silver
- Embark Couponing Campaign: Talk Shop and Embark – Silver
- Pop-Tarts x UNFROSTED: Kellanova Canada x Weber Shandwick Canada – Silver
- #WalmartFinds – Toys: Walmart Canada x APEX PR – Bronze
- The Employee Recognition Contest: ADP Canada and Kaiser & Partners – Bronze
- AsktoBsure: Porter Novelli and GSK – Bronze
- International Day of the Girl: Proof Strategies and Plan International Canada – Bronze
- My McDonald’s Thing: McDonald’s Canada x Weber Shandwick Canada – Bronze
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Best Use of Media Relations (Over $50,000)
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- SHT: IKEA Canada and Edelman Canada – Gold
- McRib: McDonald’s Canada x Weber Shandwick Canada – Gold
- Philadelphia Bagel Wholes: Philadelphia Cream Cheese with Zeno Group Canada – Gold
- Shingles Risks & Misconceptions: ChangeMakers & GSK – Silver
- F***Off Open-Net Pen Salmon Farms: Edery & Lord Communications / Pacific Wild – Silver
- LOTTO MAX Record-Breaking Jackpot: OLG x Weber Shandwick Canada – Silver
- FoodHero Expansion Program: FoodHero x Weber Shandwick Canada – Silver
- Big Arch: McDonald’s Canada x Weber Shandwick Canada – Silver
- Canada’s Kindest Community: Coca-Cola in Canada x Weber Shandwick Canada – Silver
- Family Day: RMHC Canada x Weber Shandwick Canada – Silver
- Merrymakers – Sherri-Lyn Brown, Ceilidh McMeekin, Rebecca McLaren, Alex Wilcox, Ricardo Fartura – Bronze
- Walmart Canada Back-to-School Campaign: Walmart Canada x APEX PR – Bronze
- Mydoh’s Canadian Allowance Report: Craft Public Relations & Mydoh – Bronze
- VORANIGO™ Launch: energi PR – Bronze
- CDHF x Fody Foods Partnership: energi PR – Bronze
- 101 Spadina Launch: Devron Developments and Kaiser & Partners – Bronze
- 30th Anniversary of Watier Neiges: Groupe Marcelle Inc. & Strategic Objectives – Bronze
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Best Use of Media Relations (Under $50,000)
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- RLP 2024 Most Affordable Canadian Cities: Royal LePage and Hill & Knowlton – Gold
- The Royal Agricultural Winter Fair: Craft Public Relations – Silver
- 2024 Digital Workspace Survey Campaign: CDW Canada and Kaiser & Partners – Silver
- Behind the Gig: Securian Canada Insights: Securian Canada and Kaiser & Partners – Silver
- Willful: Category Communications – Bronze
- The Launch of The Toronto Tempo: Craft Public Relations & The Toronto Tempo – Bronze
- The Original Santa Claus Parade 2024: Edery & Lord Communications / The Original Santa Claus Parade – Bronze
- Average Canadian FICO® Score: FICO and Kaiser & Partners – Bronze
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